s.Oliver to spread footprint

German premium fashion and lifestyle brand s.Oliver has plans to invest around Rs 47 crore by 2012 to have a total of 77 outlets and shop-in-shops across the country. "We will have 77 point of sales across India by 2012 and we intend to become the largest premium segment brand by 2015 with a turnover of at least Rs 250 crore," said s.Oliver Fashion India Chief Operating Officer Gaurav Sehgal.

The company is present in India under a joint venture agreement with Orient Craft. It also plans to introduce a range of high-end accessories in multi-brand chains. In competition with names like Van Heusen and Louis Phillipe, s.Oliver sells apparels and accessories at an affordable price. After having spent Rs 18 crore in opening four outlets and three shop-in-shops, the company has opened its seventh sales point in Delhi. s.Oliver wants to be the biggest among the major premium brands in India by 2015.