Walmart To Add More Private Label Brands To Boosts Its Clothing Biz

In an endeavour to make deeper inroads into the apparel space and compete against rival Amazon.com, Walmart Inc. has decided to launch four private label clothing brands. Amazon has already been gaining market share in the clothing category.

Walmart has been already earning well from the clothing and accessories business after buying brands like Shoebuy, Modcloth and Bonobos over the past year to boost its clothing market.

The retailer recently tied up with department store operator Lord & Taylor by offering it dedicated space on Walmart's website.

According to the website, the new private brands, which are owned by the retailer, will be available in Walmart stores and online starting March 1.

Analysts have pointed out that the launch comes at a time when younger consumers are showing signs of being more receptive to Amazon's apparel offerings than its rivals.

A new survey of 1,699 shoppers by Coresight Research showed Amazon's apparel category has sharply gained in popularity, with footwear and casual clothing proving to be the online retailer's most popular categories and ease of browsing its biggest draw.

It said, Walmart, which is still the largest clothing retailer in the United States, is upgrading the apparel section in its stores with improved displays, open floor plans and better fitting rooms.