The Collection is about inclusivity and individuality

Aditya Birla group fashion brand Forever21, launched its 2017 collection with its campaign hash tag #WeAreForever, celebrating inclusivity and individuality in unique way. The latest design focuses on Inclusivity and individuality.

Starting with a new way in India’s fashion scene, forever 21 collections have everything glamorous and attractive. The collection launched by famous Indian Fashion Icon Parsad Bidapa at forever21 store Bangalore in front of fans. The eye catcher of the evening was actress Aindrita Ray, who walked on ramp with sporting collection.

The event was high profile and garden city was full of famous celebrity. The guest lis comprises of world's top snooker and billiards champion Pankaj Advani, Actress Ria Malwade, and golfer and social activist Nikki Ponappa.

Rahul Jhamb, Brand Head, Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited said "We are happy to introduce the most awaited Fall '17 collection which is inspired by the latest global runway trends. Fashion is an important tool for self-expression and our fall campaign #WeAreForever strongly resonates this thought. Our collection celebrates individuality and inclusiveness. It calls out "Come FALL in Love" which represents the largeness of our campaign. At Forever 21, we aspire to make high fashion accessible to fashion-conscious youngsters by introducing different styles every week. The new collection will be available across our 18 stores in the country. We would like to thank all our patrons for making Forever 21 the most loved fashion destination of the country.”

Forever21 collection consists of logo tees, denim jackets, Beanies, studded belts and other fashion accessories.

The men's casual wear offers an interesting variety of two tone denims and track jackets with unique detailing and pops of colour, velvet hoods and camouflage.