Reliance Trends plans to launch products on Amazon, Flipkart
Reliance Trends plans to launch products on Amazon, Flipkart

Reliance Trends, fashion apparel retail chain of Reliance Retail plans to make its debut on e-commerce platforms, Amazon and Flipkart in coming months.

With this move, Reliance Retail aims to expand its business beyond its network of stores and its own e-commerce site.

In April 2016, Reliance Industries entered ecommerce fashion retail through Ajio, a platform that was targeted at online shoppers with high margin, curated fashion.

As a part of its omnichannel strategy, Reliance Industries has also opened Ajio shop-in-shops in more than 100 Reliance Trends outlets.

Ajio also sells various Reliance Trends’ private labels including DNMX, Fusion, Netplay and various other brands on its platform.

 
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