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Reliance Digital launches its fifth store: On a major expansion plan

Reliance Retail, the retail division of Mukesh Ambani owned Reliance Industries Ltd., launches its first electronic and white goods store Reliance Digital at the growing retail hub Hyderabad on Saturd


April 10, 2008  |  comments ( 0 )  | 
Reliance Retail, the retail division of Mukesh Ambani owned Reliance Industries Ltd., launches its first electronic and white goods store Reliance Digital at the growing retail hub Hyderabad on Saturday . With this outlet the pan-India presence of Reliance Digital now comes to five. This large format retail store, covering an area of 25,000 sq ft, will showcase over 6000 products of electronics, home appliance, information technology and telecommunication of 150 domestic and foreign brands of all price range to cater a large section of customers. Also, the company has launched i-store for retailing Apple products i-Mac, i-Pod, i-phone and Mac Air targeting high-end customers Speaking about the expansion plan of the company, Ajay Baijal, CEO of Reliance Retail, informs that the company is going to set up 150 stores in 70 cities within a period of 3 years. The outlet typically requires 10,000 sq ft to 15,000 sq ft of and area and investment of Rs.7 crore excluding real estate price. In this context, Peshwa Acharya, VP & Head – Marketing and Consumer Experience reveals that the company is targeting the metros, non-metros and small towns for its expansion. The preferred location would be a mix of stand-alone and malls where the footfall is very high. Shedding light on the USP of Reliance Digital, Acharya says, “The company offers a few features like Reliance Rescue which is a 24/7 one-stop after-sale service; Reliance Finance that include loans and EMI options from various financial institutes; Reliance One which is a membership and loyalty service; and last but not the least Digital Counselors who are tech-savvy individuals who assist you in making the right purchase. We have the widest assortment of products where you can actually touch, feel and try them before purchasing”.
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