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Pioneer Electronics enters India

Pioneer Electronics, specialized in Mobile and Home Entertainment products, has launched their first concept store


January 22, 2009  |  comments ( 0 )  | 
The Tokyo-based leading brand Pioneer Electronics, specialized in Mobile and Home Entertainment products, has launched their first concept store in the name of Pioneer Gallery at Ambience Mall in Gurgaon. The launch has witnessed well-known persons like Takashi Yoshida – MD of Pioneer India Electronics Ltd., including Bollywood star Shahid Kapoor. The store has showcased the latest Pioneer`s range of Car and Home Entertainment products with the award winning KURO Plasma TVs & LX Series. While inaugurating the store, Yoshida stated, "Pioneer products are exclusively designed for the high-end customers and offer them an opportunity to introduce the most recent technologies into their lifestyle. Indian customers have great potential and this is the right time to enter India with our exclusive latest range of products". In a short conversation with our Reporter Subhro Prakash Ghosh, Yoshida opined, "Our second concept store is going to be launched in Bangalore in February. Presently, we are only opting the malls because people specially visit the malls on weekend which is an added-advantage. However, this market is very new to us and needs a long exploration, and that`s why we are not thinking about franchise model for rapid expansion."
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