Paytm transfers 800 employees from One97 Communications to Paytm Mall

Paytm Mall, e-commerce arm of the Vijay Shekhar Sharma-led One97 Communications, is set to hire around 2000 people across divisions, including back-end tech, business development and marketing.

Paytm has transferred 800 people from its parent company One97 Communications to Paytm Mall. Alibaba-backed digital wallet firm said it will hire around 2000 more employees across business and technology roles this year. It is also scaling up its partner network, adding 3,000 Paytm Agents, with plans to go deeper into tier-II and tier-III cities, digitising catalogues of neighbourhood shopkeepers and trusted brands.

It will leverage mobile technology to make this wide retail inventory available to millions of Indians, while helping these retailers reach a wider set of customers.

Amit Sinha, Chief Operating Officer, Paytm Mall, said, "We will make the largest selection of products available to customers on their smartphone, while empowering brands and local shopkeepers to sell online and offline with equal ease." 

The company is planning to go hyperlocal (the jargon for focusing on matters concerning a small community or geographical area) in its approach, adding more local and smaller merchants in an effort to provide faster and more efficient logistics.

"Retailers also get access to valuable customer analytics for better targeting of existing users. Additionally, customers who walk into shops to scan the Paytm Mall QR code will be able to follow the store, place orders and get exciting offers," the company states.

In May, Paytm commissioned a separate entity by the name of Paytm Ecommerce to address the potential in online commerce. Paytm Mall, the online shopping platform, Paytm Mall, raised $200 million from SAIF Partners and Alibaba Group Holdings.