Paytm to pump up to $30 million into Insider.in
Paytm to pump up to $30 million into Insider.in

Digital payments and commerce platform Paytm is in talks with curated events platform Insider.in to pick up a majority stake in the Mumbai based company, as per the sources.

This would be one of the largest external investments made by Paytm if the deal materialises.

Sources revealed that the Noida-based company is expected to pump up to $30 million into Insider.in.

Typically, Paytm invests $5-7 million in other startups.

A sources said, "Paytm is in active discussions with the Vijay Nair-led firm as it wants to take on rivals like BookMyShow's events business.

Insider.in is owned by Only Much Louder (OML), one of the leading ticketing platforms in the country for a wide range of events and properties like Bacardi NH7 Weekender and TV series The Dewarists.

The sources also revealed, "Paytm wants to get a pie of the events business, which is a natural extension given it is already present in the movie ticketing space. They are interested in Insider for its youth-oriented base of users."

 
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