Panasonic To Focus On Enterprising Business its global contribution
Panasonic To Focus On Enterprising Business its global contribution

Panasonic India is in the process of shifting its focus from being hardware to a solutions-based company.

Chief executive Manish Sharma said “Panasonic India & South Asia In line with this strategy, enterprise business will be a key focus area going forward and, we are aiming to generate over 50% of our revenues from B2B in the next five years. At a global level, 78% of Panasonic revenues is from B2B and the remaining from consumer electronics and home appliances. At Panasonic, we are looking for opportunities in seven categories ­ HD video conferencing, PBX, rugged notebook & notepads, security & surveillance, display panels, projectors and document solutions.”

Last year, the enterprise business contributed Rs 1,200 crore to India revenues -less than 20%-while consumer electronics and smartphones generated Rs 4,600 crore and Rs 1,400 crore respectively.

The company recently bagged city surveillance projects in Bhopal and Ludhiana and is exploring other projects under the Smart Cities mission in Guwahati and Jabalpur to strengthen its presence in the surveillance market.

Panasonic India is the fastest growing subsidiary of the company and has a stated goal of increasing its contribution to global revenues from 2% to 5% over the next three years.

 
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