"More" to have more stores

Aditya Birla Retail, the retail arm of Aditya Birla Group, a conglomerate with its investment in every industrial sector, from finance to textile, to telecom, to aluminum, has launched 500 supermarkets and 2 hypermarkets under its flagship brand “More” across the country. Though reluctant to share any details of the company`s expansion plan, Sumant Sinha, CEO, Aditya Birla Retail, reveals that the company is building up the expansion strategy founded on the execution success rate. The two hypermarkets are situated in Mysore and Vadodara. Aditya Birla Retail was formerly engaged in food and grocery stores. Since March, 2008, the company has been going on an expansion spree with rolling out super and hyper markets. The company acquired Hyderabad-based Trinethra group in January 2007 which are now running under “More” umbrella and inclusive of its 500 + 2 count. Trinethra group had 275 stores of Trinethra, Fabmall and FabCity. On the sideline of launching occasion of the company`s second hypermarket in Vadodara, Kumaramangalam Birla, the company`s Chairman, divulged that the group intends to invest Rs.8000 – 10000 crore in retail operations which will facilitate setting up of 1500 supermarkets and 100 hypermarkets in the next three years.