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Montblanc inaugurates a new jewellery salon in Mumbai

Montblanc, the popular brand name for its writing instruments, leather goods, watches, jewellery, eyewear and fragrances


May 14, 2009  |  comments ( 0 )  | 
Montblanc, the popular brand name for its writing instruments, leather goods, watches, jewellery, eyewear and fragrances has inaugurated its first jewellery salon in Mumbai. The new salon has housed the limited editions of jewellery pieces that would not be available in other Montblanc boutiques in India. While inaugurating the salon, Karl-Heinz Handke, President (western hemisphere) and member of the executive board, Montblanc said, “We were seen as a male brand but our buyers, were women. Since the target audience was already coming into our shops, we decided to launch a range for women”. A few days back Montblanc had opened a store in Pune. The brand is very satisfied with the present responses of the Indian customers despite the economic slowdown in the country. Heinz also declared that they are in an expansion mode to open the stores in India. While stating the brand`s interest to establish its first jewellery salon in India, he stated, “Indians like unique pieces. We sell in 95 countries and sometimes we do a limited edition of just 35 pens. So we can`t send it across to all the countries. When we send even two pens, they get sold out the next morning.”
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