Mattress Maker Peps Industries Partners With Flipkart

India’s top-selling spring mattress company, Peps Industries has announced an exclusive partnership with Indian e-commerce giant Flipkart. Through the partnership, Flipkart will gain exclusive rights to sell Peps Industries’ products and its 2 allied brands Hypnos and Cirrus.

Peps Industries will sell metal spring mattresses at the lower, mid and premium price ranges. Hypnos will provide hotel/hospitality and institutional products such as spring mattresses, high-quality foam mattresses and sleep accessories, including associated products like bed linen, duets, fitted sheets, waterproof bed covers, protectors, and quilt panels will be sold.

Speaking on the partnership,  K. Madhavan, Managing Director, Peps Industries, said, “After disrupting the offline market by being India’s top-selling spring mattress company, Peps looks towards conquering the online segment through the partnership. Flipkart is India’s biggest online marketplace and this tie-up will help take Peps to new heights. We understand the consumer’s requirements and the online marketplace is where the consumers of this generation are. Through this partnership, we can ensure that online shoppers are given access to high-quality, luxurious products.”

Commenting on this, Shankar Ram, Joint Managing Director, Peps Industries, said, “The online market growth is tremendous. Peps, the top-selling spring mattress company would want to be part of this growth and make it count. We are more than happy to have tied up with Flipkart which is a leading e-commerce platform in today’s time and take our brand to a larger audience.”

“At Flipkart, we constantly endeavour to bring the most innovative technology, better choices and a richer experience to keep our consumers excited. Through this partnership, we are only building on that objective by catering to the ever-rising home and furniture consumers on Flipkart. We are positive that this would be received well." says Nandita Sinha, Senior Director, Flipkart.

Since its establishment, Peps has seen a tremendous growth and now sells over two lakh (200,000) mattresses annually. Currently, Peps boasts 133 exclusive Great Sleep Stores around the country. Peps aims to become a complete bedroom solution for all by penetrating the different segments of the bedroom accessories and intends to expand its geographic footprint in the South East Asian market.

Peps Industries was established in 2006 by K. Madhavan, MD, and his two partners, G Shankar Ram, Joint MD, and P Manjunath, Director. The company is the biggest player in India’s spring mattress market, and in 2014 it controlled 55% of the market and has played a key role in bringing world-class affordable spring mattresses to Indian consumers. The company has also partnered Restonic Corporation of the USA, which is the fourth largest spring mattress company in the world. Being the only Indian company with a licensing agreement with Restonic, Peps has exclusive access to the unique technology of Restonic.