LUX On To Expand Business Through Women AND KIds Innerwear

A top official of LUX said Hosiery outfit LUX industries LTD is banking on its premium brand ONN to improve bottom-line.

LUX Industries Senior Vice President VP Saket said “We are focussing on our premium brand ONN to improve margins. We have ventured into thermals for women and kids under ONN and if we get proper acceptance, we may venture into more range.

ONN is primarily a premium innerwear and casual wear brand for men and the company, for the first time ventured into women and kids category with winter thermals.

Todi also said “We may introduce innerwear for women and outwear for kids under ONN but things will get clearer by next January. ONN has contributed to the improvement of the company's bottom-line in the past”

LUX industries generated revenue of Rs 972 crore and a net profit of Rs 62.85 crore during 2016-17

Todi again said “Currently, ONN contributes 10 per cent to the company's top line but with new product categories and expansion, the same is expected to grow to 15 per cent in 2-3 years. The products will be well accepted in the market in the coming winter.”