Kraftly has good news for weavers and artisans across the country
Kraftly has good news for weavers and artisans across the country

The e-Commerce marketplace - Kraftly, has signed a memorandum with the Development Commissioner of Handlooms from the Ministry of Textiles, Government of India.

As a part of the agreement, Kraftly will now be selling products directly from weavers and artisans. These products will come under the 'Indian Handloom Brand' to prove the authenticity of the products. This partnership allows Kraflty to engage with weavers and groups from four major Handloom producers – Uttar Pradesh, Telangana, Assam and Andhra Pradesh.  The 'Indian Handloom Brand' is an initiative launched by the honorable Prime Minister of India, for promoting quality handloom products and encouraging weavers and artisans to showcase their artwork for the rest of the country to see.

Saahil Goel, Co-founder & CEO, Kraftly said, “Now, Kraftly will be selling 'Indian Handloom Brand' products through our portal. We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers. We have got the 'Indian Handloom Brand' and 'Handloom Mark' logo on our website as well.”

Akshay Ghulati, Chief Business Officer, Kraftly said, “It is one of the largest economic activities, which is providing direct employment to over 65 lakh people who are engaged in weaving and allied activities. With this initiative, Kraftly is aiming to remove the middleman between artisans and consumers, making it possible for craftsmen to sell products directly without a mediator.”

 
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