Johnson Controls-Hitachi expects India to become one of its top three markets

Johnson Controls-Hitachi Air Conditioning plan to sell made in India air-conditioners in markets in the Middle-East and Southeast Asia. The company is expecting operations in the country to become one of its top three.

Franz Cerwinka, CEO, Johnson Controls-Hitachi Air Conditioning, said, "The company will invest tens of millions of dollars in setting up the product development and manufacturing capabilities at its plant near Ahmedabad in Gujarat."

“We want to add engineering capabilities in India to support global business out of India. We also want to expand our manufacturing to export out of India,” he said.

Johnson Controls-Hitachi Air Conditioning is a joint venture of Johnson Controls and Hitachi Appliances of Japan. The company took over the Indian operations of Hitachi’s consumer electronics business.

Cerwinka said, "India is one of the most critical markets for the company and is a growth engine globally. The Hitachi brand is the third-largest by value in the room air-conditioner segment."

He added, "The Indian operations contribute around 12 per cent to our global revenue. India has the potential to become one of the top three markets for the company since there is a lot of pent-up demand which will be generated in the mid-to-long term."