Jesper Broding becomes new CEO for Ikea Group
Jesper Broding becomes new CEO for Ikea Group

Swedish home furnishings retailer, Ikea Group, has appointed Jesper Brodin as its new chief executive officer after Peter Agnefjall decided to step down.

Currently, Brodin is responsible for the development of the furniture retailer’s product range and supply chain.

Brodin, has worked at IKEA for 22 years and is currently head of range and supply chain development. He will take over as CEO from September 1.

Lars-Johan Jarnheimer , Chairman, Ikea, said, "Brodin will take over the helm of a furniture and retail empire with 348 stores, 45 shopping centers and 140,000 employees in 28 countries. During Agnefjall’s almost five-year tenure, Ikea expanded its presence in China, began a push into India and honed its online offering. That strategy won’t change under Brodin. "

He added, "The strategic direction that the company has remains in place, and even if Jesper will mold it, he has been part of the development of the strategy together with Peter in his previous role on the management team," Jarnheimer said by phone. The new CEO "is used to transformative work, which is more relevant than ever today."

Brodin is currently managing director of the Ikea of Sweden unit and will move to Leiden in the Netherlands, where Ikea has its headquarters

He said, "We have a lot of exciting things ahead of us. We’re growing, we’re keen on taking on new markets and we’re looking at how we can improve the customer experience in many dimensions.

 
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