Japanese fast-fashion brand Miniso launched its first store in India

MINISO, Japan-based fast-fashion designer brand, stepped its foot in India and opened its first store at the Ambience Mall, Vasant Kunj in New Delhi following strategic relationships with nearly 60 countries and successfully opening stores in over 30 countries including the U.S., Canada, Australia, Russia, the United Arab Emirates, Singapore and Korea.

 Spread over 2,000 sq. ft., the store sells products in 12 categories including health, beauty, stationery, gift items, creative homeware, boutique package decoration and digital accessories at a starting price of Rs150. Subsequently, Miniso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019. The ambitious store eyes Rs10,000 crore revenue in 2 years.

 For the store launch in Ambience Mall, Miniso organised a very attractive traditional Taiko Drumming from Japan, interactive games during the event with the winners getting a goodie bags from Miniso, coupons for its customers. Aditi Rao Hyadri, inaugurated the store on 18^th August (Friday) at 4:00 PM.

 Co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer, MINISO, retails products over twelve categories to target every aspect of life. MINISO pursues a life philosophy of “simple, natural and quality” and a brand proposition of “back to nature, return to basic". It devotes itself to providing customers with quality, creative and low-price products. 

Mr. Miyake Junya, the global co-founder and chief designer at MINISO commented that, “MINISO is popular around the world, which means our design concepts have been widely accepted by consumers and what they seek can be satisfied by our designs. Our designs are derived from the most essential and realistic demands from life rather than those of extravagant and environmentally harmful. This is what we always emphasize --‘back to nature, return to basic’.”

 According to the statistics, MINISO generated USD 1.5 billion in 2016. Nearly 2,000 MINISO stores have been set up globally with an average growth rate of 80-100 stores per month. Currently, MINISO has established subsidiary corporations in many countries, such as Germany, Brazil, South Africa, Indonesia, the U.K, India, Egypt and Pakistan, creating over 20,000 job opportunities throughout the world. By 2019. MINISO plans to open 10,000 stores in over 100 countries, with annual revenue reaching USD 15 billion.