HyperCITY helps bring a smile to the faces of children of the Goonj Foundation

HyperCITY Retail (I) Ltd. in association with NGO, Goonj Foundation has given the under-privileged children a reason to smile. Thanks to the HyperCITY Toy-Joy Festival which has started at stores in Mumbai, Vashi, Jaipur and Hyderabad. HyperCITY has also partnered with schools so that school children across the cities can help donate toys to the less fortunate children of the society. For every toy that a child donates, HyperCITY will give an assured gift and a 5 per cent discount on their entire new range of toys. And what’s more, privileged HyperCITY Discovery Club members will also get an additional 5 per cent discount. Speaking on this occasion, Rajiv Nair, Business Head, General Merchandise, HyperCITY Retail says, “Many children in India face a deprived childhood, so we have teamed up with like minded brands like Funskool to support Goonj Foundation.This festival is also an initiative to encourage children to discover the joy of donating their toys. The response overall has been very encouraging.” Through this initiative, HyperCITY is approaching children in over fourty premium schools across Mumbai, Vashi, Jaipur and Hyderabad. Children can contribute by bringing toys to their schools or to a Hypercity store. Fun zones for children have been specially created where they can participate in games and many fun demo activities. Shoppers coming to HyperCITY stores are also invited to donate their children’s toys for this good cause. HyperCITY Toy Joy Festival will conclude on 27th December.