Fynd to integrate with more Reliance brands by month end

Fashion e-commerce platform, Fynd has contributed 8-10% in-store sales to global shoe brand Steve Madden in India. Additionally, extending this association further Reliance Brands, who is the exclusive marketing partner for Steve Madden in India, is going to use Fynd application in stores for its other premium brands including 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores.

Harsh Shah, Co-Founder, Fynd, said, "We are currently contributing to 8-10% of their in-store sales revenue. For a few other Reliance brands, this number is currently at 5%. Now present in over 70 Reliance Brand stores across India, we plan to integrate with more brands under RBL (Reliance Brands Limited) by the end of this month."

In February 2017, Fynd collaborated with 20 brand outlets of Steve Madden under Reliance Brands.

Steve Madden entered India in 2011 with an exclusive licensing agreement with Reliance Brands. As per the agreement, Reliance is exclusive marketing partner for the brand in India.

Shah said, "Typically 10-15% of a store’s sales are lost due to non-availability of particular size or a certain product a customer wants to buy. Fynd store plug-ins here by consolidating all inventory of any brand across different stores on its app."

He added, "So, if today you walked into a Steve Madden store and liked a shoe, in case your size is not available for the same shoe, the store representative will place an order on Fynd Store which will be delivered to your home."