Flickstree raises Rs 3 crore seed round led from Sourav Ganguly, others

Mumbai-based video content discovery platform, Flickstree has raised Rs 3 crore in a seed round of funding led by Venture Catalysts. The round also saw participation from former cricketer Sourav Ganguly, Kolkata-based Aditya Group’s Anirban Aditya and Ankit Aditya, and Moksh Sports Ventures. This marks Ganguly’s first startup investment.

Ganguly said, "Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realise their vision."

He further added, "Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed."

Founded in 2014 by Saurabh Singh, Rahul Jain, and Nagender Sangra, the Flickstree platform was officially launched in August 2016. It is a curated and personalised platform for free-to-watch videos. The platform compiles these free-to-watch online videos from social networks, media sites, and blogs. It then creates a custom user video feed.

Flickstree has over 20 video categories that users can currently follow, and will add more categories.

Saurabh Singh, CEO, Flickstree said, "India is witnessing a video boom and with the launch of 4G, suddenly, it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organise video content from the free web for users."