Fiat Caffe now in India

Fiat India Automobile has made its foray into an untapped concept when it comes to car dealership outlets by launching the Fiat Caffe. Fiat Caffe is not only a place where people come and try out the cars available, but where they also have the choice of mixing it with the Italian experience of this café made possible by the presence of Lavazza, Italy’s premium café player. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd, says, “Fiat Caffe is a part of our strategy to showcase our commitment to the Indian consumer and market. Fiat Caffe will promote the Italian heritage of Fiat automobiles and who better than Lavazza to associate with when it comes to representing Italy.” With around 10 such conceptualised cafes in the world, Fiat has made its priority to open up two caffes in Delhi and Pune for the time being. Spread across 4,000 sq ft, Fiat Caffe is targeting consumers, who expect more out of their driving experience