Choice Hospitality to launch first property under Sleep Inn brand at Pune
Choice Hospitality to launch first property under Sleep Inn brand at Pune
Choice Hospitality (India) Ltd., the master franchisee of Choice Hotels International, is all set to launch its no-frill mid-segment brand `Sleep Inn` in India. It has recently signed a deal with Astrix Group, a real-estate developer, for managing its 60-room hotel at Hinjewadi in Pune that will become operational under the Sleep Inn brand by 2008-end or early 2009. As per the deal. the hotel chain will also manage a 100-room property `Clarion Resorts` at Karla in Lonavla by 2009. With this deal, the hotel chain will have six properties under its management kitty - one each at Pune, Lonavla, New Delhi, Amritsar, Ludhiana and Hyderabad. It has recently shifted its focus from the franchise model to management route. The hotel chain`s future plans include adding more properties under the Clarion brand. The hotel chain`s franchise network includes 30 hotels, ranging from limited-service mid-segment hotels to full-service upscale hotels, across 22 locations in India under the brands - Comfort, Quality and Clarion.
 
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