Babycare brand U-Grow to invest $2 million in India

European mother and babycare company, U-Grow has announced its foray into the Indian market and said it will invest $2 million to build its brand in the country. The company has partnered Sunheri Group for distribution of its products, is targeting consumers in tier-I cities.

G Paul Kherkhes, Head - Europe, U-Grow Business said, "There is a lot of potential in the Indian market and we will offer products at competitive prices."

He added that the company will invest $2 million in the Indian market and ramp it up as required.

The company plans to utilise various channels like retail outlets, pharmacy stores as well as online platforms.

He said, "We are in talks with all leading players and our products will be available on online platforms like Amazon in the next few days."

The company also plans to manufacture some of the products like bedding locally and use India as an export hub.