American bicycle brand Trek Bicycle Enters Indian Market With 34 New Bicycle Models
American bicycle brand Trek Bicycle Enters Indian Market With 34 New Bicycle Models

The U.S. founded bicycle manufacturing giant, Trek Bicycle has confirmed its foray into the Indian Market with the launch of 34 bicycle models in premium and super premium category. The products will be available across its dealers in Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai and Indore.

The bikes in India will be available in the ranges of Rs. 26,000 and Rs. 3.60 lakhs.

Navneet Banka, country manager Trek Bicycle India said, “The 100 percent subsidiary of its American parent, Trek Bicycle India will also double the network of retail outlets to 26 from the existing 13 outlets by the end of December 2018.”

Banka said, “At present the company does not have exclusive retail outlets in the country but hopes to roll them out soon. "We are in advanced stages of talk with some partners to open our exclusive retail outlets in the country.”

The company will also sell wide range of cycling parts, accessories, merchandise and riding gear under the brand name Bontrager in India.

The claims to have 27000 loyal customers in India which were gained by the bicycle maker after it started its operations in India in 2006 along with a local partner.

The company was founded in 1976 in Wisconsin, USA and the products are available in more than 100 countries.

 
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