Amazon plans to open 13 more bookstores in US by year end
Amazon plans to open 13 more bookstores in US by year end

E-commerce player, Amazon opened its first brick and mortar bookstore in New York on Thursday, selling a limited range of its highest-rated books.

Amazon launched as an online bookseller in 1995. It opened brick and mortar bookstores in six other cities first, starting in its hometown Seattle in 2015.

Jennifer Cast, Vice President, Amazon Books, said, "You don't run a marathon before you run a 5K. We wanted some time to learn and we also really wanted the right spot."

The store carries 3,000 titles, none of which have received fewer than four out of five stars by Amazon's online customers, who are invited to post their own reviews on the website.

There is also a Page Turners section dedicated to books that, according to Amazon data, customers have devoured in three days or less, and another to preferences of customers in the New York area.

By the end of the year, Amazon plans to open 13 more brick and mortar bookstores in the United States, including a second one in New York, due to open this summer.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading