Amazon To Launch Smartphone In India
Amazon To Launch Smartphone In India

US-based online retailer Amazon will bring in a range of smartphones to the Indian market under 10.or (pronounced Tenor) to take on homegrown rival, Flipkart.

The smartphones, first of which goes on sale on January 5, will be launched under the company's 'Crafted for Amazon' programme.

Explaining the programme, Amazon.in said it shares customer insights with OEM partners. These partners then design and manufacture products as per industry leading quality and reliability standards.

The first device 10.or D series smartphone features 5.2 inch screen and 3,500 mAH battery. It will be priced Rs 4,999 onwards.

The Crafted for Amazon program will also include fashion brands like Myx, Symbol, and the Home & Kitchen brand Solimo.

Amazon.in said “Crafted for Amazon program seeks to look for selection gaps and introduce more products to cater to local customer demand. The promise of 10.or is to combine world-class manufacturing with marketing insights and a convenient, trusted shopping experience from Amazon”.

 

 
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