Amar Remedies introduces “The Nature’s Co” in Delhi

Mumbai based wellness and personal care products manufacturer Amar Remedies Ltd (ARL) opens its exclusive outlet at Select City Walk Mall, Delhi , under the brand name “The Nature’s Co. The first flagship boutique, spread over 400sq ft, is a one stop shop for all beauty and wellness needs, also includes a specially designed space for an Express Spa. With an estimated investment of Rs. 25 crore, Amar Remedies Ltd. plans to launch 9 stores in 18 months starting from Feb’09. The company has a plan to enter tier II cities like Hyderabad , Pune, Surat , Chandigarh and also to penetrate the overseas markets in USA , Dubai and London through strategic tie ups with well known departmental stores. Natasha Sha, Founder and Director of Amar Remedies Ltd, reveals, “We are looking at opening 9 stores in 18 months in key metros and tier II cities in India through company-owned leased stand-alone stores. However, for international presence the company is looking at various strategic tie ups and can also look at franchising as an option.”