ALTBalaji announces strategic partnership with Micromax

LTBalaji, the digital platform ofBalaji Telefilms Limited has announced a strategic partnership with one of the leading mobile brands, Micromax, to help its users get access to exclusive ALTBalaji content.

The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre- loaded with the app.

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited, said, "We are extremely pleased to be associated with Micromax, which is the leader in the personal mobile devices market. With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji to the urban masses.

Our ALTBalaji app would be bundled on Micromax devices for frictionless download experience, for them to enjoy over 250 hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale."

The content is created by some of the best talents of Indian Entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.