Enhancing performance

Oracle entered India in 1987and set up its India Development Centre in 1994. Today, it has two India Development Centres as well as Indian hubs for Oracle’s global support, consulting and financial services operations. Oracle India markets the complete range of its products and services through its extensive network of partners under the Oracle Partner Network. Also, Oracle India is a major partner for E-Governance initiatives of Central and State Government bodies in India and has more than 7,000 customers across the government and private sector.

CASE STUDY

Shopper Stop is one of the leaders in the Indian retail sector and is considered the pioneers of large format department stores chains. 

Requirement: Shopper Stop was looking for an effective solution to enhance the performance capabilities. 

Challenges: The challenge was to ensure managers receive timely sales, inventory and loyalty data and also to reduce the time taken to refresh data to its data warehouse from half a day to one hour.

Solution provided: Shopper Stop deployed Oracle Data Integrator Enterprise Edition to its enterprise data warehouse.  According to Arun Gupta, the Customer Care Associate and Group Chief Technology Officer at Shoppers Stop, “In a competitive landscape and growing segment such as retail, it is prudent to drive business enablement with technology to improve customer satisfaction. IT helps optimise business and reduce operational IT budgets and Oracle has been a key component in helping us in our quest towards delivering value to business.”

Benefits:  It helps the team load data in increments from multiple disparate systems into the data warehouse overnight, cleanse the data, and make it available to the associates the next morning. In addition, they are able to better analyse which products are selling through its 30 stores in 13 cities, and also analyse customer-buying behaviour so they can maintain optimum inventory levels. With Oracle Data Integrator, the company’s sales teams are able to complete standard reports in minutes as compared to an hour with the previous technology platform. It has also helped improve Shoppers Stop’s customer loyalty program, ‘First Citizen’ that reaches out to nearly 1.7 million members.

“We realise managing information is the key in a highly competitive sector such as retail, and Oracle Data Integrator Enterprise Edition offers an extensible architecture that meets present and future business integration and expansion needs.”

Shailender Kumar, Vice President, Fusion Middleware, Oracle India.

“The deployment has ensured superior capabilities in real time data movement, data transformations and higher data quality along with improved business intelligence by ensuring scalability, maximum performance and reduced total cost of ownership.”

Avanoor Krishnakumar, Customer Care Associate and Deputy General Manager, Solutions and Technology Team, Shoppers Stop.