India is known for its extravagant weddings and quite recently, the wedding planning industry has got a new lease of life with people becoming more inclined to an all managed and well-planned dream weddings. Wedniksha, by Wizcraft Entertainment, is one such destination which prides in offering everything from creative conceptualization to flawless execution. With a team that has a rich experience in wedding planning, both in India and internationally, Wedniksha has already managed some highly reputed Indian weddings. Wedniksha covers an array of personal celebrations like anniversary, theme parties, birthday parties, social gatherings and gala dinners. The firm has delivered some fabulous wedding experiences over the last two decades and is now poised to chart out a new growth story. We talk to the men behind this one-stop wedding destination themselves, Bhavnesh Sawhney and Farid Khan, Directors, Wedniksha, about the company and its future plans.
Tell us about Wedniksha, its inception, and the journey so far.
Wedniksha, an initiative by Wizcraft, is the one stop shop for a dream wedding. Wedniksha has been working in the field of weddings for a considerable time and has managed some of the most reputed weddings across the globe. Our team also manages an array of personal celebrations like anniversaries, social gatherings, gala dinners or events of similar nature. We are proud to be the preferred wedding planners in India, executing dream weddings across countries.
From creative conceptualization to flawless execution, Wedniksha takes pride in being the preferred wedding event planning partner of discerning individuals who desire a dream wedding celebration. We have delivered fabulous wedding experiences over the last two decades and are now poised to chart out a whole new growth story. Discerning individuals across the globe have trusted us with their wedding event planning and we have managed some of the most reputed weddings worldwide.
What all services do Wedniksha offer to its clients?
Our specialized scope of services includes exquisitely designed personalized invitation cards, elaborate décor with internationally acclaimed exclusive floral designs. We house experts in departments like organization, modern technology, stage design and setup and guest relations.
We blend the best of traditional and modern elements with precision detailing and create the perfect ambiance for your once-in-a-lifetime special event. In addition to the mandatory requirements for a wedding, we create customized experiences in the areas of guest entertainment. From arranging popular Indian and International artistes and performers to scripting entertaining and interactive performances, we render an unforgettable experience for your esteemed guests.
We also provide complete logistics and hospitality for the pre and post wedding events, which include personalized attention to your guests at every stage of the celebration, all professionally handled with specialized care.
Along with our core competency in conceptualizing and managing large wedding events, we also plan and execute personal celebrations like anniversaries, theme parties, birthday parties, social gatherings, gala dinners and similar events.
Name some of your esteemed clientele.
We have a diverse client base. We are excited to work on different projects with different and unique themes. We have worked with clients like Sana Adel which was a cruise wedding attended by many A-list celebrities. The entire cruise was booked and we had different elaborate themes created for each function but planning and arranging for it beforehand was a mammoth task.
We also got the opportunity to bring international singing sensation, Jennifer Lopez to India for the very first time. Her breathtaking performance took place at the grand wedding celebration of AnuMahtani and Sanjay Hinduja at Udaipur. The entertainment and stage décor for this path-breaking event was meticulously planned and executed by Wedniksha.
We created the stage décor at Manek chowk, the palace grounds of The City Palace complex. This awe-inspiring décor was in perfect symmetry with the beautiful palace façade and creatively featured the same in the stage design. The guests were also regaled with a mind-blowing performance by Nicole Scherzinger, former singer of Pussycat Dolls. We look into big and small details of every wedding we take up. We are passionate about planning weddings and it is always thrilling to give our very best and more.
Elaborate on some of the best weddings organized by Wedniksha.
On 23rd April 2016, 600 guests from various parts of the globe flew in to Antalya, Turkey to attend the regal wedding of billionaire businessman and politician, Ajay Gupta’s son Kamal and Delhi-based businessman Ajay Jain’s daughter Palak Jain. It’s been the most talked about wedding this year and the guests were mesmerized by the hospitality, décor and entertainment Wedniksha provided for this two-day affair.The two ceremonies designed, executed and run by Wedniksha were the godh bharai, Tilak and mehendi function on the 23rdApril and sangeet function on the 24thof April.
In addition, across Spain, Italy, and France, we curated the grand union of Danube Group Director Adel Sajan and former beauty queen Sana Khan on a star-studded cruise sailing amidst the Mediterranean Sea. The wedding was held on a fully chartered international cruise liner Costa Fascinosa with all ceremonies themed along with recreational activities for the guests. Our services varied from designing, executing the wedding celebration, décor in addition to hospitality, logistics and overall management of the event on 8th April 2017. The guest list consisting of 1,200 people, as well as the couple, were extremely pleased with the services rendered by us. This Cruise Wedding curated by us was a complete blend of traditional and modern elements with a dash of Bollywood as their theme for the ceremonies.
Soon after successfully completing this event, at the beginning of October, Wedniksha meticulously executed the grand wedding of KunaalPatawari and AashiSiddiqui in Malta, with four functions spread across multiple venues. The celebrations began with a welcome dinner spread at The Bedouin Bar &Pavillion followed by Le Picnique at the Mdina city, the sangeet ceremony at the Westin and ended with the baraat and reception at The Saluting Battery with many other revelries in between, thus commemorating a luxurious affair.
Immediately following, in the month of November, we executed a three-day affair in Dubai. It was the wedding celebration of AvantikaandDevvrat at Hotel Palazzo Versace. A one of a kind celebration spread over three days was curated to perfection from all ends.
How is Wedniksha different from other wedding planners? What is its USP?
Wedniksha’s specialized scope of work includes elaborate décor with internationally acclaimed exclusive floral designs. We not only house experts in departments like modern technology, event designing, guest relations and artist management but also experienced professionals in hospitality and logistics. However, what makes Wedniksha stand out, is our belief in working hard towards making sure that it remains an intimate and personal event for the client. Every detail and aspect of the wedding is intricately planned to make it personalized and interactive in order to make the guests feel welcomed and involved even at an exotic location.
Tell us about your marketing strategies. What percentage of your overall revenue goes into marketing and promotions?
Wedniksha has curated some of the exotic weddings all over the world in the most beautiful exotic locations; we try to reach out to an audience from all parts of the world. We ensure that most of the experience created for one client help us self-promote through word of mouth. We do spend a marginal amount to reach out to countries and cities over the globe.
How would you describe the current status of wedding planning industry in India? What are the challenges being faced, if any?
In the current times, social media arms like Instagram and Pinterest have increased the spectrum of possibilities. There are many platforms and apps that are perfect for doing wedding research and planning, with up-to-date information and inspiration. The challenge for us wedding planners can be translating the virtual boards filled with likes and wants of these Pinterest users into reality since the ideas can come from a gamut of sources.
Destination weddings have become a new rage today. What are the different options to explore in destination weddings?
Every international destination is unique in its own way, making it difficult to compare one with another. Each city's own charm and character can be really helpful to set the tone for the wedding. Here, one factor that set Malta apart was its abundance of beautiful, open-air, outdoor venues. These included the beautiful beaches, the cliffs, the blooming gardens as well as the multiple UNESCO sites that the island has to offer. Having so many options for al fresco-style destinations in Malta, was a real advantage for us at Wedniksha. On the other hand, destinations such as Dubai have a more metropolitan vibe. They offer plenty of luxury five-star resorts, with lavish nightlife experiences, which may be used to set an opulent and lavish tone for the destination weddings executed there.
What are the major themes for weddings that Wedniksha excel in?
We are known for our décor and set-ups. We are passionate about creating new themes and largely try not to repeat ourselves. So we excel in decors at large. There is no particular theme or preference which we hold. However, we like to use eco- friendly product as and when possible. We keep looking for alternative décor materials at all times.
What are your plans for expansion moving ahead?
We are constantly in the process of bettering ourselves and spreading our wings. We feel the market is dynamic and there is so much to learn and so many places to explore. Currently, we are in the phase of expanding our business so we are working on associations with multiple luxury segments internationally. Even in India we recently started operations in South and are actively working towards strengthening the brand in that market.
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