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We work with technologies such as Silicones, Silver and Bio Materials: Siddarth Kumar

In conversation with Retailer Media, Siddarth Kumar, Director, Resil Chemicals Private Limited shares the list of technology brands with which they work.

Tags: Supplier, Retail, Resil Chemical, Technology

BY Joyshree Saha  |  December 01, 2016  |  comments ( 0 )  | 

Siddarth Kumar

Resil Chemicals is an innovation-driven, diversified chemical and performance materials manufacturer. With a heritage of more than 25 years of product development and innovation, today the brand is one of Asia’s leading innovative formulators of silicones. The company has developed into new markets and now serves automobiles, agriculture, paper, leather, personal care and many other specific chemical industries.

How do you decide pricing for the Indian market?
We decide pricing based on three factors- the value of benefits to the customer, the price expectations and competition benchmarking. We have a dedicated in house marketing team which analyses and sets the pricing levels.

How do you get your payments? What are the return policies at your end?
For our B2B businesses, we offer credit to our customers. For our consumer facing products, the terms are cash and carry. We accept returns only in case of confirmed quality issues, which almost never happens in our case as we're a leader in making cutting edge products.

What is the supply chain process at your end?
We ensure that our suppliers understand our emphasis on green products and comply with green processes. Our vendors are stringently evaluated against international standards for quality and integrity.

Brief us about your products and name some of your clients?
We work with technologies such as Silicones, Silver, Bio Materials, Titania, Encapsulates, Speciality Chemistry and Organics. Evolving to meet the diverse and emerging needs of the industry, we innovate for excellence. Our product range includes solutions for the following industries- textiles, cosmetics, paper and pulp, rubber, plastics, automobile detailing, personal care, leather, construction, industrial and domestic cleaning, agriculture, hand care and pharmaceuticals. Our consumer brands are Vista and Klenza. Vista offers a complete range of products for automobile detailing. Klenza is an alcohol-free range of hand-sanitizers that offers safe means of hand care, with long-lasting efficacy.

What are your branding and marketing activities?
Our marketing and branding strategies are product branding and packaging, trade fairs and promotions, audio visuals, print campaigns, public relations, experiential campaigns, merchandise highlighting product benefits and radio campaigns. In terms of marketing support to partners, we offer customised branding and marketing support to our partners. On the treated garment - woven labels and hang tags differentiate the product within its category by explicitly stating end user benefits and value proposition.  In store communications, we give sales staff training, printed visual aids, digital slide changers.  We also provide PR support, messaging - value proposition and content and digital support.
The Application Research Centre (ARC) provides advanced research facilities for product and substrate evaluation, simulating every process in the fabric and garment manufacturing chain. Giving customers and research institutes an opportunity for innovation, the ARC has further raised the bar in textile finishing.


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