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We are planning 50 franchised Rocking Deals stores: Yuvraj Aman Singh

Yuvraj Aman Singh, CEO, Rocking Deals speaks about the value of refurbished phones.

Tags: retail, franchise stores, start up, Rocking Deals

BY Joyshree Saha  |  November 05, 2016  |  comments ( 0 )  | 

Yuvraj Aman Singh

There are not many brands in the Indian market which guarantee the trust and the quality commitment for pre-owned products. Generally, the consumers are unaware of what they are buying in a pre-owned phone, but there are some brands that have taken up the task of commiting to the quality of the product.

Who is your target consumer and what consumer area/sensitivities does your brand stand for? What are the price points your brand ranges in?

Our target audiences are between the age group of 25 and 35 years and in Tier II towns. The brand stands for the commitment in quality of pre-owned and refurbished products. 

The price point ranges from 200-50000 INR and the sweet price is 5000-7000 INR.

There exist many players in this segment, what’s your strategy to beat the existing competition?

All the other players are wholesalers and don't have a value add, hence, we don't feel there is any competition to beat.

Which format, according to you, works well for your brand– EBOs or shop-in-shop? Why?

Shop in shop is a small setup which shows the customers the product and the pricing for him to see it. Demos are not required as all the products we sell are available in mostly all the retail shops, hence, the quality and price are the only two things we need to show the customer. 

Keeping in mind the growing customer preferences, what’s your omni-channel strategy?

The strategy is simple that is retail, ecommerce and our own portal simultaneously. Even the distributor run shops is a good way of sales and advertising our products. 

Do you sell through your own ecommerce or through marketplaces and which ones?

We sell through our website, Amazon, Snapdeal, ebay and ShopClues. 

What’s the average store size and investment required to open a store?

The average store size is 300 sq ft area and Rs 15 Lakh of investment.

What’s your expansion plan? 

Our plan is retail and plus app. The locations we are expanding are Delhi and pan India. 

Does the franchising strategy fit your business model currently?  What number of franchiser stores do you plan to open and where?

Yes, we have franchise model. and are planning 50 franchised stores, which require the investment of Rs 10-15 Lakhs. 

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