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How Fashion Designers Are Ruling Fashion Space in India?

In an exclusive conversation with Naina Jain, Owner, Naina Jain sheds light on her brand journey.

Tags: Fashion Designer, Naina Jain, premium label

BY Shipra Srivastava  |  February 07, 2018  |  comments ( 0 )  | 

Naina Jain

Tell us about the brand Naina Jain? Also what is your take on ethnic wear market in India?

The Brand has come a long way from only dealing in only Bandhani to branching out into various lines including intricate embroideries practiced by master craftsman in Bengal. Today the brand has created a niche for itself in exclusive ethnic and bridal wear with traditions at its core.

The ethnic wear market has only grown with the increased awareness of consumers in understanding their cultural roots and accepting it to be a part of their lives. They own their Indian traditions with pride and this is clearly evident in their buying choices which has shifted from contemporary to traditional. The market will continue to rise in the next coming years as traditional can never go out of style.

What is your reach in terms of the total number of outlets and cities? How many footfalls do you get each month? How many of your stores are franchise stores? What kind of franchisees do you look for?

We have our stores in New Delhi and Kolkata. We dont have any franchisee at the moment. Our footfalls ranges anywhere between 15-20 focused buyers per day.

Being a designer label, is your target audience is only high class affluent people? Kindly shed light on your average bill size?

Our target market is upper middle class to high class affluent people who understand the creditability in elegant and classy handmade, handwoven ensembles that Naina Jain offers.

Kindly shed light on your brand presence in online and offline space? What are the strategies to scale up the distribution?

We are available at Aza in Mumbai, Ogaan in New Delhi, Elahe in Hyderabad and Collage in Chennai.We are also available at Aza Fashions online.

What is the location strategy for your stores – malls or high street? Which locations do you prefer? Are you also looking at shop-in-shops? What is the average size of your stores? How much investment goes into setting up each store?

We believe to be in quiet corners of the city where any buyer would come to us with a focus of purchasing. We dont believe our price points or products can cater to masses hence we dont see ourselves to be in Malls.

At last, kindly highlight your growth plans for next financial year. How many new stores the company would be looking to open?

We are looking at opening our store in Mumbai yet again.

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