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"Our next level of business expansion would mean strengthening our retail footprint in tier 3 cities”: Sanjay Pandey

In an exclusive conversation with Sanjay Pandey, Business Head, Clarks India highlights the growth strategy of the brand .

Tags: Clarks, footwear, premium

BY Shipra Srivastava  |  July 13, 2017  |  comments ( 0 )  | 

Sanjay Pandey

Kindly highlight the current distribution of the brand? What are your strategies to scale-up the same?

Currently, own retail makes for most of our business pie. Our aim is to replicate the same success into creating a strong retail footprint through franchise partners across India.

Offline, luxury brands ( such as Long Champ) are also introducing footwear range. Does Clarks have any plans to venture into the uber luxury segment?

We enjoy the space that we are in right now, that is premium footwear. We have iconic products like The Desert Boot, Trigenic Flex which have been received very well globally by celebrities and influencers and we will continue to make products that appease the consumers’ needs of comfort, style and premium-ness

Are you also retailing an accessories line? If yes, what kind of response is the brand generating from this line? Also, are you planning to add any new category? Also shed light on your upcoming range?

We have an exciting range of bags for women and men that are made from premium leathers. We are working on an exciting product strategy for the same and are hopeful that it will be a lot more exciting for our consumers in the coming few seasons.  

We also have a range of premium, unique shoe-care products that have received a very good response.

  Kindly shed light on your starting and exiting price point? Also mention your average bill size?

Our product price points range from INR 3999/- to INR 11999/-.

What is your location strategy for retail stores (mall vs high street)?

As a strategy we see our brand present in all malls and high street locations that go well with our brand image. Our next level of business expansion would mean strengthening our retail footprint in tier 3 cities and creating an equally strong line of stores in tier 2 locations.

What is your strategy for online business, apart from market places, how you plan to expand this channel?

Our online platform is built to reach out to a larger audience who can have access to our products. The website is designed to give consumers an elevated brand experience. We would like to work towards introducing online exclusive range of Clarks products for our consumers on this platform.

At last, please highlight the growth plans of the brand?

With a growing strong product line up we are confident that we will be able to attract new consumers and also engage effectively with our existing loyal consumer base. We are hopeful that this coupled with the introduction of GST, our plans of growing our footprints will have a positive impact on our business.

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