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How Ayesha Accessories is weaving its growth strategy?

Jacqueline Kapur Co-founder and President of Ayesha Accessories interacted with indianretailer.com to share its growth strategy.

Tags: Ayesha Accessories, franchise, distribution

BY Shipra Srivastava  |  November 24, 2017  |  comments ( 0 )  | 

Jacqueline Kapur

Ayesha Accessories is a vibrant and ever expanding company. Ayesha is more than just a fashion jewellery retailer, it's a brand that takes the leading edge on fashion and brings fun & innovation. Recently, the brand was the part of Opportunity India Summit 2017 held in the capital city New Delhi. Also present at occasion, Jacqueline Kapur Co-founder and President of Ayesha Accessories interacted with indianretailer.com. Interview excerpts..

What are plans to increase the distribution of the brand ? Also, kindly shed light on your current distribution including the company owned and franchised stores?

We do not have any franchised store yet. Currently, we have 20 EBOs and more than 45 MBOs. Franchising would be the next step as far as distribution expansion is concerned.

What are the plans for online distribution? How do you plan to scale-up this channel?

Though we are present online; in fact, we are about to launch our exclusive webstore shortly. However, our  focus is more on offline side. Ours is the category where the share of impulse buying is very high.  It is more like an entertainment than the planned purchase. Moreover,  I do believe in human contact and interaction you have with customers, so we would continue to focus on offline expansion.

So what would be your franchisee cost?? And, do you also looking to expand in small towns??

We are starting from five lakhs, this amount will cover marketing, fixtures, etc.  Primarily, we are present in metro cities as of now, but going forward we would be open to small towns as well.

What would be approximate size of your store and what would be the ideal location for upcoming stores especially in small towns?

I think 250 sq.ft should make a good sense. We would focus on areas which receives maximum footfall such as malls, shopping arcades or prominent markets of the city.

Are you also focusing on travel retailing by opening a retail shop at airport location?

Yes , we would be keen for such locations; in fact, we are already there at Hyderabad and Bangaluru airport. We would also be open to MBOs at airport or other locations where we can get our catchment.

Any plans to foray international market?

No such plans for now; however we would be open to lucrative partnership opportunities as far as international expansion is concerned.

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