Marketing is quite crucial exercise for brand promotion; improve the brand visibility and enhancing brand recall. In order to beat the competition, retailers are implementing various marketing strategies. This section features the best interactions where interviews are sharing exclusive marketing tips.
Showing 1 - 10 Interviews out of 10
Raj Iyer, Groopoffers
A unique marketing platform, Mr Raj Iyer speaks at length about how Groopoffers works and how has it proved beneficial to the small/mid-sized businesses in terms of investment and its presence in different verticals.
Vikramjit Singh Sahaye, Benefitplus
Companies have resorted to various privilege programs in order make the employees feel taken care of. benefitsPLUS is one such leading player that successfully manages Employee privilege programs for hundreds of corporate allowing employees to shop and sa
Ashok M.S, Accentiv
At a time when brands are looking to retain their staffs with incentivised schemes, Accentiv doesn’t want to stay behind. Mr Ashok M.S, COO justifies that only an employee’s satisfaction can guarantee efficiency.
Mr. Bharat Surana, Co-founder & Head - Alliances Marketing , Alliances Marketing
Big City Promotions is India’s premier tactical sales promotion and flexible incentives program agency. It is one of the most innovative experiential marketing companies, which creates high impact campaigns via travel, leisure and lifestyle incentives. Ou
Souma Das, Infor Flex
\'The challenges faced by Indian retailers have increased significantly\", says Souma Das, VP Sales and Managing Director, Infor, India. Boasting of approximately 400 clients in India across both the public and private sector, some of the leading retail h
Vishal Manchala, Director and CEO, Vast Technologies Pvt. Ltd, Vast Technologies Pvt Ltd.
Unlike other marketing methods SMS marketing system is laced by an evaluation tool that helps retailers assess returns on investment for an SMS campaign. Retailers are using it to update customers about new discount offers launched, and new stock arrivals
Beerud Sheth, Founder & CEO, SMS GupShup , SMS GupShup
To enable retail/ businesses acquire and engage customers, SMS GupShup provides users with quick, effective, inexpensive, and measurable mobile marketing solutions. Beerud Sheth, Founder & CEO, SMS GupShup shares his exclusive views about this potential m
Neeraj Kapoor, CMO, i-Mint, i-mint
Touted as the new-age marketing tool for modern organised retail, loyalty programs are fast-becoming a retailer’s ruse for befriending more and more customers. Neeraj Kapoor, CMO, i-Mint, India’s largest multi-partner customer rewards program speaks about