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Top Retail Brands

 

Marketing

Marketing is quite crucial exercise for brand promotion; improve the brand visibility and enhancing brand recall. In order to beat the competition, retailers are implementing various marketing strategies. This section features the best interactions where interviews are sharing exclusive marketing tips.

Showing 1 - 10 Interviews out of 10

Pawan Sarda
Programmes ensuring better business

Pawan Sarda, Future Group & PAYBACK

Loyalty programmes are a sought after option for retailers and consumers.

BY Gunjan Piplani  |  Feb 14, 2012  |  comments ( 0 )  | 

Nikunj Bubna
Purchase managers on the block

Nikunj Bubna, Power Circle

Power Circle offers Xxtra discounts to its members on almost anything.

BY Vrinda Oberai  |  Jan 12, 2012  |  comments ( 0 )  | 

Raj Iyer
On a different route

Raj Iyer, Groopoffers

A unique marketing platform, Mr Raj Iyer speaks at length about how Groopoffers works and how has it proved beneficial to the small/mid-sized businesses in terms of investment and its presence in different verticals.

BY Samrita Baruah  |  Aug 30, 2011  |  comments ( 0 )  | 

Vikramjit Singh Sahaye
It pays to be loyal!

Vikramjit Singh Sahaye, Benefitplus

Companies have resorted to various privilege programs in order make the employees feel taken care of. benefitsPLUS is one such leading player that successfully manages Employee privilege programs for hundreds of corporate allowing employees to shop and sa

BY Aadeetya Sriram  |  Aug 09, 2011  |  comments ( 0 )  | 

Ashok M.S
Re-creating the connect

Ashok M.S, Accentiv

At a time when brands are looking to retain their staffs with incentivised schemes, Accentiv doesn’t want to stay behind. Mr Ashok M.S, COO justifies that only an employee’s satisfaction can guarantee efficiency.

BY Aadeetya Sriram  |  Jul 26, 2011  |  comments ( 0 )  | 

Mr. Bharat Surana, Co-founder & Head - Alliances Marketing
Endorse your brand with BigCity

Mr. Bharat Surana, Co-founder & Head - Alliances Marketing , Alliances Marketing

Big City Promotions is India’s premier tactical sales promotion and flexible incentives program agency. It is one of the most innovative experiential marketing companies, which creates high impact campaigns via travel, leisure and lifestyle incentives. Ou

BY Aadeetya Sriram  |  Mar 01, 2011  |  comments ( 4 )  | 

Souma Das
Optimum Software Solutions

Souma Das, Infor Flex

\'The challenges faced by Indian retailers have increased significantly\", says Souma Das, VP Sales and Managing Director, Infor, India. Boasting of approximately 400 clients in India across both the public and private sector, some of the leading retail h

BY Vrinda Oberai  |  Jan 11, 2011  |  comments ( 0 )  | 

Vishal Manchala, Director and CEO, Vast Technologies Pvt. Ltd
The system comes with an evaluation tool!

Vishal Manchala, Director and CEO, Vast Technologies Pvt. Ltd, Vast Technologies Pvt Ltd.

Unlike other marketing methods SMS marketing system is laced by an evaluation tool that helps retailers assess returns on investment for an SMS campaign. Retailers are using it to update customers about new discount offers launched, and new stock arrivals

BY Vrinda Oberai  |  May 15, 2010  |  comments ( 3 )  | 

Beerud Sheth, Founder & CEO, SMS GupShup
SMS GupShup: a potential marketing medium

Beerud Sheth, Founder & CEO, SMS GupShup , SMS GupShup

To enable retail/ businesses acquire and engage customers, SMS GupShup provides users with quick, effective, inexpensive, and measurable mobile marketing solutions. Beerud Sheth, Founder & CEO, SMS GupShup shares his exclusive views about this potential m

BY Vrinda Oberai  |  Apr 28, 2010  |  comments ( 2 )  | 

Neeraj Kapoor, CMO, i-Mint
Minting loyal customers

Neeraj Kapoor, CMO, i-Mint, i-mint

Touted as the new-age marketing tool for modern organised retail, loyalty programs are fast-becoming a retailer’s ruse for befriending more and more customers. Neeraj Kapoor, CMO, i-Mint, India’s largest multi-partner customer rewards program speaks about

BY Jasmeet Sahi  |  Dec 19, 2009  |  comments ( 0 )  |