Globally, about 89% of brands competed mainly with customer experience in 2017 versus 36% four years ago. Two sides of a coin can support the same mission by giving customers what they truly want. On one side, new technology creates an online environment that is driving experience by enabling consumers to customize products. And on the other side, retailers are curating an experience with inimitable product sets based on a consumer's style and occasion. The ultimate goal is to create the best of both the worlds.
|How to take customer experience to the next level?|
|Session 1:||Creating a seamless customer experience
in a digitally-driven multichannel world
|Session 2:||PERSONALIZATION: Moving from e-commerce to 'me-commerce'
|Session 3:||LOYALTY 3.0