How Amazon is boosting prime membership to increase conversion?
As per the data released by Amazon India Prime members ordered close to 3 times more on Prime Day than normal days.BY Shipra Srivastava | Jul 14, 2017 | comments ( 0 ) |
No doubt Diwali has arrived early for Amazon India, as Prime Day 2017 brought in huge numbers of customers especially from smaller towns like Alwar, Muktsar, Gulbarga, and Algona. As per the statement released by the company the top ups on Amazon Pay increased by 17 times on Prime Day, and the percentage of digital payments highest in 12 months. As per the data released by Amazon India Prime members ordered close to 3 times more on Prime Day than normal days
Internationally, Prime membership enrollment was down 5.7 percent YoY from 2016 on the actual Amazon Prime Day, but membership enrollment for the day before Prime Day (July 10) saw a big boost this year, with an 87.4 percent jump from 2016 to 2017. Perhaps the successes of the previous two Prime Days meant more customers were ready to sign up ahead of time in anticipation of the great deals. (Source: Likedin post by Deren Baker, CEO of Jumpshot)
Highlights from India’s first Prime Day
Smartphones recorded a 5 times jump in sales. Honor received its biggest opening ever for its smartphone Honor 8 Pro which was launched exclusively on Prime Day. Top selling brands were OnePlus, Xiaomi, Honor, Motorola, Samsung and Apple.
Photographers clicked a perfect shot with the Canon 1300D which saw more sales on Amazon.in in the 30 hours of Prime Day than it has in the past 30 days on Amazon.in
Amazon Fashion saw tremendous growth with exclusive launches from brands like Forever 21, ASICS, Lavie, Gap, and Louis Philippe. Top performing brands were ASICS (9 times), Hush Puppies (9 times), US Polo Ass. (8 times
Beauty enthusiasts shopped for 5 times more Deodorants than on a normal day in 2017 with Axe being the most sold brand. Skincare saw 2 times increase in sales with Nivea being the most sold brand.
Sports and Fitness saw a 2times jump in sales on Prime Day led by exclusive launches from Salman Khan's Being Human Foundation’s E-cycles
Kitchen Appliances saw a 2.5X jump in sales on Prime Day led by exclusive launches from Preeti and Butterfly. “Pigeon Handy Chopper” saw a 10 times increase in sales compared to normal days in 2017.
Washing Machines saw a 8X spike in sales boosted by exclusive launches by IFB, Samsung and also driven by 8X spike in BPL and 7 times spike in Bosch washing machine
Recliner sales saw more than 18 times increase boosted by the exclusive launch from Forzza furniture.
TV’s were a huge draw with the ‘buy one get one’ offer from TCL vanishing in minutes. Sanyo saw a 4X increase in the sale of TVs, thanks to the exclusive launch of the Sanyo Smart Range. Overall on Prime Day, TVs sold 8X more than normal days in 2017.
In Toys, brands like Barbie & Hot Wheels and Lego saw a 6 to 10 times jump in sales respectively.
Prime Day was especially sweet as Sales of sugar went up 3X on Amazon Pantry!
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