Here comes V-Day to appease the retailers !
This time V-Day is special as it is the first occasion after the note-ban drive where leisure spending may experience traction.BY Indian Retailer Bureau | Feb 14, 2017 | comments ( 0 ) |
After the demonetization retailers are riding high on every small event to cash back the opportunity. Valentine’s Day is one such event which promises good turnout at stores. This time V-Day is special as it is the first occasion after the note-ban drive where leisure spending may experience traction.
A survey from leading coupon site CashKaro estimated that both men and women (50% and 46%) expected their partners to spend approximately the same amount – Rs 1,000 – Rs 5,000 that they would spend on them during this season of love.
As per the survey findings Amazon.in, Flipkart and Ferns & Petals seems to have taken the cake when it comes to shopping online for gifts. It was closely followed by sites like Myntra, Shopclues, and Nearbuy. The survey also revealed that 91% of the respondents would shop online for gifts to save time and money. To make things, even more, budget friendly, 89% of them would look for deals, coupons, and cashback when they buy gifts or book reservations at a restaurant.
It looks like both men and women are pretty much on the same page while choosing gifts for their partner. 23% men and 28% women would shop for clothing & accessories for their valentine. Men (20%) and women (26%) both admit that a date night out for dinner at a nice restaurant is the gift they’d most like to receive. Chocolates & cakes and Jewellery were among the other preferred gifting choices.
From fashion brands to florists to malls, everybody has spread out lavish offers to woo the consumers. Let’s throw light upon few:
Taking Valentine’s Day celebration out of the ordinary, DLF Place, Saket has currated a special Love-O-Meter challenge. The mall has also come up with some exciting offers for all the shopping lovers. Shop for Rs 10,000 and above and stand a chance to win couple watches from TAG Heuer. Also, shop for Rs. 5000 and above to win exciting Valentine’s Day merchandise.
Taking the Valentine’s cheer a notch higher for its visitors, Select CITYWALK has yet again joined hands with the Imperial Fernando Ballet Company to bring to life the eternal and romantic saga of Romeo and Juliet, portraying through a beautiful ballet. IFBC and Select CITYWALK in the past worked together for The Sleeping Beauty Ballet which was a huge success.
Arjun Sharma, along with the Co-Directors of Select CITYWALK feels that Select CITYWALK has a deep-rooted tradition of making it’s visitors and shoppers feel special, whatever the occasion. He said, “We have recreated the ambience of romance in the Centre by dressing it in vibrant shades of red which will make you want to wear your heart on your sleeves. This effort is an endeavor to make people enjoy the spirit of the season as they shop and have fun.”
Likewise, Pacific Mall invites guests to share the blissful feeling this Valentine’s Week with an amorous atmosphere and a range of dining experiences. Shoppers can also shop for Rs. 5,000/- for their loved ones at Gifting Stores like Archies, William Penn, Rama Watch, Helios, Sunglass Hut, MacV, Carat Lane, Momentz and Perfume Couture and get gift worth Rs. 1,000/- plus a chance to win a dinner for 2 at Punjab Grill.
Welhome is a bed and bath furnishing brand from the house of Welspun has come-up with colourful and contemporary designed cushions.
It seems like there will be no lover’s squabbles this Valentine’s Day. Everyone’s getting what they want all thanks to exicting V-Day special offers!
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
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