How Myntra is Enabling Sustainability of Operations For Partner Enterprises within the Ecosystem
The pandemic has changed the way we live and shop. The dynamics of business have completely changed post the pandemic. Similarly, the sourcing…
India's Live Commerce Industry to Reach $4-5 bn by 2025
Driven by the beauty and personal care (BPC), India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by…
Apps that will make your Festivities ?LIT'
Indian festivals are all about getting together and celebrating the spirit of togetherness with our loved ones, family, and friends. As we all are…
Here are some unknown truths about online sales
Indian online fashion market is growing at humongous  rate. As per the study conducted by online fashion retailer Myntra , online fashion and…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

Stay on top – Get the daily news from Indian Retailer in your inbox
Top 5 tips to empower retail store!
For a country that has 390 million smartphone users and over 400 millennials what works to pull online consumers to offline stores? Better displays…
Google, Amazon and Jio are India's Most Influential Brands: Ipsos
Google is ranked among the most influential brand closely followed by online retailer Amazon while Jio is on third spot. This data has been released…
Myntra Partners with WebEngage to Power Their User Engagement Strategy
Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement…
Top five small vertical online fashion brands which are blazing with growth!
The current share of Indian fashion market is estimated at $70 billion. However, the contribution of online fashion stands at around $4 billion, and…
Hrithik Roshan's HRX to come up with offline stores soon
New Delhi: Actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year. Initially, the brand has plans to…
Myntra eyes 100 stores in 2 years, 50 Roadster stores alone
Bengaluru: Homegrown unicorn Flipkart’s fashion subsidiary Myntra is all set to increase its offline footprint in the market. Myntra will step up…
Myntra, Amazon announce discount war with 50-80% off
New Delhi: The sale season is back with country’s two e-commerce biggies including Amazon and Myntra hosting summer sale with steep discounts in…
Online vis-a-vis Offline retail format
I remember an interesting discussion with some of my friends and colleagues I had a few years ago on the merits of selling clothes online. While…
Flexible digital trade distribution aiding global commerce operations
E-commerce as a channel is fast changing both buying and selling experience. Although much has been said about buying convenience, there is a…
How Mango seeks technology to enhance the experience?
Jossbox, one of India’s leading boutique digital agencies, has been steadily expanding their services and are now marking their foray into retail…
Is e-commerce killing the fundamentals of its establishment?
What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of…
The Evolution & Growth of Lingerie Market in India
The innerwear category has broadened from being a basic requirement to designer wear with emphasis on styling and comfort. According to a Technopak…
What are major challenges in skill training in retail?
Retail sector in India has witnessed a remarkable transformation over the last two decades. Rising income levels, urbanization, and changing…
Flipkart has the highest share of big-spending online shoppers on its platform:Report
E-tailing: With orders getting delivered faster than ever before, online shoppers have never had it so good.   E-tailers have brought down average…
How technologies such as Artificial Intelligence (AI), Virtual Reality’ (VR) and ‘Augmented Reality’ (AR) are changing the retailing forever?
Taking the recent forecasts in count, virtual reality (VR) and augmented reality (AR) could well become the biggest technology disruption since the…
A winning Attiitude
Attiitude, born out of social media, is a disruptive brand propelled by the new-age consumer. People everywhere are ditching the mainstream in…
Myntra launches campaign advocating Sports
Myntra, one of India's leading destinations for fashion and lifestyle, has started a campaign showcasing its depth and range of sports apparel and…
Mobikwik launches Unified Payments Interface on its platform
Mobikwik, one of the independent mobile payments network and mobile wallet, has announced that it has launched Unified Payments Interface (UPI) on…
Myntra appoints Dipanjan Basu as its new Chief Finance Officer
Myntra, fashion arm of India's leading online marketplace Flipkart, has roped in Dipanjan Basu as its new Chief Finance Officer. Before joining…
Amazon backs its Indian unit to take on Flipkart-Myntra-Jabong
Amazon is flushing out heavy funding to back its Indian unit to take on Flipkart and its online fashion sister concerns Jabong and Myntra. The move…
Myntra leverages LogiNext Technology to optimize logistics, bring down costs
One of India’s leading fashion e-commerce brand, Myntra, partnered with LogiNext Solutions, the disruptive startup in the domain of big data…
Will the ?Try and Buy' model give eRetailers an edge over offline retail?
With the changing consumer demand and expectation, it has now become very important for retailers to communicate the value of their products to…
  • By - Sahil
  • / 6 MIN READ
Myntra's new feature might catch the eyes of fashion seekers
Myntra, the online fashion arm of Flipkart, has recently introduced a new feature called ‘Try and Buy’ (T&B) to beef up its business and to…
Flipkart signs licensing deals to cement its leadership in fashion biz
Flipkart, India’s leading online marketplace, is on the move to further garnish its online fashion and lifestyle segment. As per the recent…
Cult receives backing of $3 million from Bansal and Nagori's CureFit
Cult has received a funding of US $3 million from CureFit, a startup founded by former Myntra’s Cofounder, Mukesh Bansal and ex CEO of Flipkart,…
Myntra Clocks $1 Billion Run Rate in Annualised GMV
Myntra has crossed US $1 billion run rate in annualised GMV post discounts in July 2016. This is the first time ever that an Indian fashion brand…
Myntra inching closer to open offline stores for private brands
Myntra, owned by Flipkart, has ramped up its operations to roll out its offline stores in next three months. Informing about the move, Ananth…
Myntra shows interest in Hrithik Roshan's HRX; buys 51% stakes in the brand
Myntra, Flipkart’s fashion arm has recently purchased 51 per cent stakes in Hrithik Roshan’s lifestyle brand HRX. The brand which is jointly owned…
Flipkart finally beats other suitors to acquire Jabong
Flipkart’s Myntra today proclaimed that it has finally closed the acquisition deal of Jabong, marking the final chapter in the struggling fortunes…
Myntra looking positive to obtain major stakes in Hrithik's HRX
Myntra, the online fashion brand who recently floated the news of opening its stores across the country is in the headline once again. The fashion…
Myntra to open its store with private brands in three months
Myntra is now shifting gears to hit the one billion sales target and the brand is adopting new strategy to achieve its goal. As per the recent…
Myntra's expects to write new success story with EORS
Myntra claims that 2000 Indian and Global fashion brands will be on sale at ‘End of Reason Sale’ (EORS) organized by the company. With over 250,000…
Myntra targets 20-fold leap in revenue from 'End of Reason' sale
Fashion e-commerce platform Myntra is all set to expect a 20-fold jump in daily sales during its 'End of Reason' sale to be held on July 2-3. The…
This is how Marie Claire has landed in Indian Retail
Marie Claire, the internationally recognised premium French fashion brand, which have lead the Parisian fashion scene since decades, has finally…
Aditya Birla's Abof.com rolls out on-spot alteration sevice
The Aditya Birla Group-owned online fashion wing Abof (All About Fashion) has recently rolled out an on-spot alteration services in Bengaluru and…
What made Vikas Purohit part ways with Paytm?
While the eCommerce players are pouring in whopping amount of funds in a bid to drive sales and create consumer engagement, it seems their…
Here is how Yepme broke monopoly of Flipkart, Amazon & Myntra?
Admit it that retail is no more a cakewalk now, especially when a bevy of international brands is entering India and brands are leaving no stone…
Jabong's revenue goes 14% up at Rs 243.78 cr for Q1
Gurgaon-based fashion and lifestyle eCommerce portal Jabong has recently reported a 14 per cent increase in its revenue to Rs 243.78 cr in the…
Myntra finally relaunched its desktop website
Finally after understanding the mindset of new-age online shoppers, eCommerce major Myntra has re-launched its desktop website ditching the…
LeEco makes key hirings from Myntra, Qualcomm
LeEco, the global internet and ecosystem conglomerate has roped in three industry executives from Myntra and Qualcomm, to strengthen its leadership…
Jabong ejects low-marginal brands to cut down losses
Gurgaon-based fashion and lifestyle marketplace Jabong has now decided to narrow down its low-marginal brand to trim its losses and place itself as…
Funding squeeze causing stricter evaluation of eComm models
A tightening funding environment has prompted several developments in the Indian eCommerce ecosystem, read a Kotak Internet Monthly report.…
E-Commerce Wars: Retailers queue up against e-retailers
It’s interesting how major conglomerates such as Tata, Arvind, Mahindra, Reliance Retail, Landmark Group and Aditya Birla Retail are foraying into…
Myntra expects around 15-20% sales to come from website
Flipkart-owned online fashion retail Myntra has recently said that it expects near about 15-20 per cent of its sales to come from its desktop website…
Myntra ditches mobile-only strategy, to relaunch desktop website soon
In a recent move, Indian e-commerce company of fashion and casual lifestyle products Myntra has went ahead to wave off its mobile-only strategy and…
Flipkart's Chief Product Officer Punit Soni, bids adieu
Finally it’s out! After a long hullabaloo of ex- Googler Punit Soni, a premium Silicon Valley hires for Flipkart, planning to part ways from the…
ITC to strengthen its lifestyle business leveraging eCommerce
Looking at country's whopping online shopping scenario, the Kolkata-headquartered Indian conglomerate ITC Group is now eyeing the online marketplace…
Bigbasket should be shut immediately as per new norms: Biyani
As the government clarified that foreign direct investment (FDI) is not allowed in inventory-based eCommerce, Future Group CEO Kishore Biyani pointed…
Virat Kohli's Wrogn initiates an exclusive outlet at Hyderabad
Virat Kohli co-owned high street menswear brand Wrogn has opened its exclusive bran outlet in Hyderabad. The brand which initiated by retailing at…
Mukesh Bansal and Ankit Nagori teams up for a new venture
It has been scarcely a month after Mukesh Bansal along with Ankit Nagori decided to call it a day from eCommerce major Flipkart have now joined hands…
Flipkart injects a massive Rs 338 cr in Myntra
Eyeing at making Myntra an ultimate online fashion destination of the country its parent company Flipkart has injected another massive funding into…
Retail Catches Up on Women's Day Fervour
Being the third largest in the world, Indian Retail employs only 7 per cent women of the total retail employees. It seems there is a total emptiness…
Women's Day2016: How retailers are celebrating womanhood?
“It’s you (women) who’s making the difference in so many lives”  To start with, Retailer Media wishes a very Happy Women’s Day to all those…
  • By - Sahil
  • / 4 MIN READ
Amazon: India's most dependable eCommerce brand
As per a survey, Amazon, a well known International e-retailer is India's most trusted online shopping brand, followed by Snapdeal and Flipkart.…
Omni-Presence: The New Strategy for Success in Retail
Omni-presence in retailing translates to being present in more than one retail channel. It became one of the most successful strategies among…
Flipkart achieves $1 million monthly ad sales revenue
Flipkart, India's largest e-commerce company presently is generating nearly $1 million in monthly advertisement sales. These figures have made the…
Over 50 million app installs on Playstore for Flipkart
One of country's well known e-commerce company Flipkart, became the first Indian app to cross the 50 million installs milestone on Google Android…
App-only, a strategy not compatible for eCommerce horizon in India
Nine months were enough for Myntra to understand that app-only model is not feasible for an online fashion portal in the country, at least for now!…
  • By - Sahil
  • / 5 MIN READ
Mukesh Bansal leaves behind a farewell letter for employees
As the internet and eCommerce turf is going furious over the exodus of Mntra’s founder and Flipkart’s head of commerce & advertising platform,…
Massive departures following the organisational reshuffle at Flipkart
The siren of entrepreneurship in eCommerce space is pacing up sturdily these days. Many C level executives from a lot of these online firms are…
  • By - Sahil
  • / 4 MIN READ
Capitalising on discount shun, brick and mortar retailers roaring high!
Though 2016 was anticipated to be the year for mobile shoppers by many industry pundits, but proving them wrong, the online shopping industry seems…
  • By - Sahil
  • / 5 MIN READ
5 retail FY15 reports: a prediction to the upcoming challenges
2016 seems to be a year when the entire retail troupe will look for revamping their business models in order to cut down on their losses. Till last…
  • By - Sahil
  • / 7 MIN READ
Why etailers like Myntra & Jabong chose to slice down its discount offerings?
The year 2016 might kick off on a sad note for online shopaholics as huge discounts and luring deals might not last long. Some of country’s eCommerce…
  • By - Sahil
  • / 4 MIN READ
Why international brands chose online itinerary to enter into Indian market?
At a time when Indian government is constantly slacking its foreign direct investment (FDI) policy and opening gates for various international brands…
  • By - Sahil
  • / 5 MIN READ
Flipkart's breakthrough in global licensing initiatives
Betting big on licensing, eCommerce giant Flipkart has came out with brand licensing initiative. Aimed at easing the process of licensing for…
Apps that got it right
India will soon overtake the US to become the world's second largest smartphone market, selling an impressive 174 million units by 2017, says a…
Myntra signs exclusive deal with US apparel brand The North Face
Online fashion and casual lifestyle marketplace, Myntra, has recently inked an exclusive deal with US-based apparel, equipment and footwear retailer…
Fashion Veterans Ranjan Kant & Kalyan Kumar to join Jabong Wagon Wheel
Indian fashion and lifestyle eCommerce portal, Jabong has recently roped in Ranjan Kant as the Chief Maketplace Officer and Kalyan Kumar as the Head…
Myntra jumps 20X in revenue during ?End of Reason Sale'
Online marketplace for fashion and lifestyle products, Myntra has clocked a 20X hike in its revenue during the two-day ‘End of Reason Sale’. More…
Myntra expects 10X growth in its daily GMV during EORS
Good news for shopaholics, as eCommerce giant for fashion and lifestyle products, Myntra, has announced its much awaited “End of Reason Sale” (EORS)…
Myntra aims at taking offline retail with its Private Label Brands
At the time when many eCommerce players are running under the pressure to cut down their cash burns and turn in profits, Myntra, a mobile app-based…
Ecommerce companies like Amazon, Snapdeal, Jabong etc offering 'accelerators' for ESOPs
With an intention to increase talent crunch, Indian eCommerce majors such as Snapdeal, Jabong, Snapdeal, Urban Ladder, Ola and Myntra among others…
Myntra's Ex-COO Ganesh Subramanian plans a technology firm to track fashion trends
Ganesh Subramanian, the former Chief Operating Officer at online fashion marketplace, Myntra, has now planned to come up with his own venture called…
Forever 21 debuts online in partnership with Myntra
The American fashion retailer, Forever 21 has signed an exclusive deal with one of India’s largest fashion apparel marketplace, Myntra to offer a…
PayU Biz launches 'One Tap' Technology to ease online payments
Payment gateway solution provider PayU Biz has recently launched a new technology called ‘one-tap’- the inevitable future. The cutting edge…
Myntra to open experience stores in the next 12-18 months
With this development, Myntra will be joining e-commerce companies such as its parent  Flipkart, Zivame, Pepperfry and Firstcry which are opening…
Myntra to sell Forever21 products on app only channel
"With these launches we are able to get 10x, 20x growth to the brands. The run rate is higher which is also to do with the fact that our consumer…
Myntra intends to cross $1 billion annualised GMV by next year
"Overall, I think we are on a great trajectory, we are roughly at about $500 million in GMV as of today. We are growing between 60-70 per cent month-…
Mobile-only is relevant for Flipkart: Sachin Bansal
"The regulators, the Prime Minister and everybody else are looking at mobile. The payment innovations are also mobile-centric. Some 100 million…
Fashion e-tailer Myntra finally re-launching its mobile website
Flipkart owned fashion marketplace, Myntra, is all set to re-launch its mobile website which was shut down on May 15, 2015. Some segments of the…
Big Billion Days: Myntra sold 5 lakh units on October 13th
India's biggest online fashion retailer Myntra has started its 'Big Billion Days' sale with a bang by selling approximately 5,00,000 units of goods…
1st Day of Big Billion Days Sale, app crashed midnight!
Flipkart, India’s largest online marketplace has yet again stepped into trouble. The second edition of The Big Billion Days Sale, which began on 13th…
Flipkart,Myntra taking no chances with 'Big Billion Day'
Online retailers are expecting up to a 10-fold rise in traffic during Diwali season sales. It is estimated that consumers could spend at least Rs 39,…
Aditya Birla geared up to launch its online fashion store
The Aditya Birla Group is set to launch its online fashion store abof.com that will compete with the likes of Myntra, a Flipkart unit, and Rocket…
Top Myntra executive Ganesh Subramanian quits
 Myntra's head of new initiatives Ganesh Subramanian has quit his post, becoming the first top-level executive to leave the online fashion retailer…
indianink expands through Myntra, Jabong & Amazon
indianink, subsidiary brand of Suditi Design Studio, under the umbrella of Suditi Industries Ltd, took yet another path-breaking step in the apparel…
Jabong plans top level hiring; looks to strengthen core team
Jabong, the popular online fashion retailer is soon expected to create a second line of leadership to strengthen the team as well as compete rivals…
Myntra's new platform to transform it into Facebook-like fashion network
  Online fashion site Myntra wants to turn itself into a fashion network where users can invite friends, form a group, chat, upload photos and seek…
Flipkart employess complain about no basic facilities
At least 400 delivery boys employed by Flipkart and Myntra struck work beginning Monday, accusing the e-commerce companies of denying them the most…
Myntra gets Ananth Narayanan as its new CEO
Narayanan's appointment comes at a critical juncture for the e-tailer which recently took a bold gamble of shutting down its web presence to go app-…
Myntra hires Ambarish Kenghe as Head of Product
Myntra,leading m-commerce platform for fashion & lifestyle has appointed Ambarish Kenghe, as Senior Vice President and Head of Product at Myntra…
Flipkart goes the Myntra way
When Myntra did it, it was a highly controversial move. But less than two months after the fashion e-tailer switched to an app-only strategy, parent…
Now seller is king on e-tail platforms
Fashion designer and founder of the label 'Fuchsia Women', Aishwarya Tiwari can now update her product catalogue on-the-go using her seller's app. In…
Myntra & Disney India unveil contemporary Indian Wear
Myntra and Disney India unveil contemporary Indian wear collection inspired by Mickey Mouse. Anouk, Myntra's ethnic fashion brand, unveiled a unique…
Myntra sales dip 10% in app-only mode, rivals to play safe for now
Myntra.com,largest online fashion retailer, has seen a 10% drop in sales since it shut its website and turned a mobile app-only etailer last week.…
Myntra mulls to set up standalone stores at high-end malls: Report
BENGALURU: What could be dubbed as a major shift in approach, Myntra is planning to offer its 10 privately owned brands of garments on other sites…
Myntra, Snapdeal start New Year with End of Season Sale
New Delhi: Home-grown online retailers Snapdeal and Myntra kick off New Year business with the launch of first sales of 2015. Apparently, it wasan…
Myntra.com launches Fashion Incubator program for designers
E-commerce firm, Myntra.com today announced the launch of year-long 'Designer in Residence' program targeted at budding designers with a unique…
  • By - Retailer
  • / 2 MIN READ
Myntra working on propositions like HRX in women's space
BANGALORE: Online lifestyle and fashion retailer Myntra is working on some propositions similar to HRX, Bollywood star Hrithik Roshan's lifestyle…
  • By - PTI
  • / 3 MIN READ
Myntra signs Kangana Ranaut as brand ambassador
NEW DELHI: Online fashion retailer, Myntra on Monday said it has signed Bollywood actress Kangana Ranaut as brand ambassador and the face of its in…
  • By - PTI
  • / 2 MIN READ
Myntra.Com partners Wills Lifestyle for signature line
New Delhi: Online fashion retailer Myntra.Com on Wednesday said it has partnered ITC's premium fashion brand, Wills Lifestyle to retail the latter's…
  • By - PTI
  • / 1 MIN READ