Mattel to diversify into graphic novels with Barbie franchise
Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series. As per…
Interior designer Jonathan Adler Joins Fisher-Price
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director. Adler’s appointment will…
Fisher-Price, Shakira Launch App for new parents
Fisher-Price, the wholly owned subsidiary of Mattel, together with pop singer Shakira and her Barefoot Foundation has introduced a new parenting app…
Lady GaGa become buddy with Mattel to launch Monster High doll
Singer Lady GaGa is teaming up with Mattel to launch her very own doll based on the firm’s Monster High line. GaGa’s sister and costume designer…
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    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • EdTech x Indian Education Summit & Awards
    10 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • Restaurant Awards
    11 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

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    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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    27-28 JULY 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Mattel wins Toy of the Year Award for Fisher-Price? BeatBo
Mattel, Inc. the brand popular for Barbie. has yet again made it to headlines as the Fisher-Price® Bright Beats Dance & Move BeatBo received the…
Mattel & Hasbro likely to create merger
Two of the largest toy manufacturers - Hasbro and Mattel are likely to merge, suggests a report by Bloomberg. Both the groups have been engaged in…
Mattel finally eradicates stereotyping of Barbie
Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line.…
Mattel to continue making ?Cars' for Disney
Mattel, Inc. will continue to be the toy licensee for Disney Pixars ‘Cars’ franchise, courtesy the extension of a prior relationship with Walt Disney…
5 speed breakers for Indian Licensing Industry
The licensing and brand merchandising industry has numerous issues just like the rest of retail industry. The good part is that this industry is at…
Warner Bros signs licensees for Batman vs Superman: Dawn of Justice
As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up…
Gingercrush offers 50% sale on 50 days celebration
Gingercrush.com, the new on-demand retail platform owned by Swadesh Essfil Pvt. Ltd., celebrates the successful completion of fifty days while giving…
Retailers vouch for the silver screen!
The new age marketing technique that is gripping the retail industry is that of associations with the movies. Lately a lot of such associations have…