Top learning from traditional brick-and-mortar retailers to safeguard the cart!
India’s traditional brick and mortar stores havelong relied on “relationship marketing” to ensure customer loyalty and incremental long-term…
Adapting Marketing to the Customer Lifecycle in Fashion Retail
According to McKinsey’s The state of Fashion 2018 report, proliferation of digital channels and raised expectations on experience are the top two…
Top 4 tips to leverage maximum from influencer marketing!
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand…
Market Your Business Offline
India has emerged as the most dynamic and fast-paced business hub in the whole world. Big or small, all sort of brands are trying more ways than…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Direct selling is no more Door-to-Door, it’s now Mobile-to-Mobile
Today, technology has impacted the way every business model works. It is helping businesses evolve at a greater speed and direct selling Industry is…
How Thomas Pink improved the customer experience and sales?
Thomas Pink was founded in 1984 and is now part of the LVMH (Moet Hennessy - LouisVuitton) Group, Today, the retailer is known for fashionable…
How Performance marketing is helping retailers meet their needs?
India’s E- commerce and retail industry has witnessed a massive breakthrough in the last five years. It has evolved from a product-oriented…
Tips to Boost Sales in Your Retail store
The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.…
5 Content Marketing Tips for Retail Business
Amid a fierce competition and tussle in the business world, it has become very vital for healthcare brands to utilise best ideas to succeed. The…
Digital Marketing Tips for Retailers
The invasion of technology is welcomed with open arms, in both personal as well as professional lives, especially in business to make life easier…
How Shopholix will enable over 15 bn USD of sales in offline stores by 2020
Starting from automation, process & cost optimization, improving customer service, and providing wide spread business scalability, technology…
How a marketing strategy can bring turnaround to your retail business in no time?
Business dynamics operate on ‘Visibility’. It is the big key to create and reach the desired audience. Whatever you see, is generally what you buy…
CashKaro may be profitable in next 18 to 20 months
The Gurgaon-based  cashback  and  coupon website CashKaro.com  which has raised Rs 25 crore in its Series A funding round from Kalaari Capital in…
Tips to maximise mobile marketing strategy
Since the dawn of twenty first century, we have  witnessed  a dramatic and profitable transformation in the mobile phones sector. They have evolved…
How to get your cross-channel marketing strategy right?
“Good marketers see consumers as complete human beings with all the dimensions real people have,” says author and entrepreneur, Jonah Sachs,…
How to increase sales with air purifier masks?
Post Diwali, till date the air pollution levels in and around New Delhi and the NCR has led to an increase in the demand for air purifiers. Today…
Digital Transformation in Retail
Retail landscape is changing at a pace never imagined. It started with disruptive technologies paving the way for transformed experiences and…
Housing.com lifts marketing & branding of its developers
The most talked about realty portal, Housing.com, has announced roll out of a new product that will offer marketing and branding solutions to the…
Mobiwik to spend Rs 100 crore on advertising and marketing
Digital payment solutions firm Mobikwik will spend about Rs 100 crore on marketing and advertising over the next few months to expand the user base…
Truth in Marketing
Many marketers would argue that they have always delivered results and offer up metrics like brand awareness, impressions, page views, click-…
  • By - Retailer
  • / 9 MIN READ
Conceal and reveal
Mystery marketing initiatives have been a part of the retail market since some time now. Brands having been stung by this bug, referring to both –…