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It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.
Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.
Retailers like amante with strong foothold of 1500 outlets pan India and dedicated online channel is set to carve a niche in this evolving category of womenâ€™s innerwear.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
The newly launch store offers the best of Amante's inner wear for women and the company is aggressively planning to open 30 more store across the country.
Hunkemoller, Europe's premium lingerie brand recently showcased its sought-after urbane collection at The Apartment, Palladium Hotel, Mumbai giving a glimpse into the beautiful world of lingerie.
Fashionara brings leading handbag designer Anna Luchini's designs and Christian Lacroix watches to India
Leading e-fashion mall recently announced the launch of Anna Luchini handbags for the first time in India.Along with watches for women from leading French label Christian Lacroix..
Japanese premium lingerie brand is all set to invest Rs 100 million (Rs 10 crore) to enter the Indian innerwear market, which is estimated to be worth Rs 170 billion.
Arvind Brands will unfold 25 Calvin Klein innerwear stores in India in 3 years; also plan to launch Calvin Klein's formal and casual wear portfolio in India by mid-2016.
Fashionara.com, a complete web-based mall, selling women’s fashion has announced its expansion into the home furnishing market by launching 36 brands across seven new categories.
Fashion and apparels brand Numero Uno is embarking on an expansion drive in the country with plans to open 35 exclusive brand outlets by the end of this fiscal.