How celebrity brands are becoming a big thing in India?
The transition of endorsing something to wanting to own that thing is a natural behavior: It is the outcome of the realization about the impact one…
Hrithik Roshan's HRX to come up with offline stores soon
New Delhi: Actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year. Initially, the brand has plans to…
Myntra looking positive to obtain major stakes in Hrithik's HRX
Myntra, the online fashion brand who recently floated the news of opening its stores across the country is in the headline once again. The fashion…
Myntra to open its store with private brands in three months
Myntra is now shifting gears to hit the one billion sales target and the brand is adopting new strategy to achieve its goal. As per the recent…
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    10 June, JW MARRIOTT Chandigarh

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    11 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

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what makes fashion a sweet spot for licensing?
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
Sports licensing moving beyond cricket and sneakers
In a nation as diverse and emotive as India, sports certainly unifies us – and then divides us into ‘segments’ (based on the teams we support) in a…