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Showing 1 - 15 Articles out of 771

How digital innovations are easing the omni-channel journey?

These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  | 

Sudden Boom of Gifting Market in India

Gifting in India can be split into 3 broad categories – Festival Gifting ($7.5billion), Personal Gifting ($20billion) and Corporate Gifting ($2.5billion).

BY Nibedita Mohanta  |  Sep 20, 2017  |  comments ( 0 )  | 

How Chatbot will transform traditional retail?

Chatbot is a cutting edge technology which has the power to uplift the entire shopping experience which ultimately may result in improving the margins of any retailer across the categories.

BY Shipra Srivastava  |  Sep 16, 2017  |  comments ( 0 )  | 

How personalization is transforming Retail?

Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  | 

How Crocs regained its footprint in India?

Crocs, a leading footwear retailer is one such example which had build the rich network of offline stores in India via franchise model and eventually fall down to zero due to fatuous strategy.

BY Shipra Srivastava  |  Aug 28, 2017  |  comments ( 0 )  | 

The retail ecosystem illustrates a productive future ahead

From food to fashion to beauty & wellness, the sector is expected to see an exponential growth by the existing players as well from the new entrants.

BY Guest author  |  Aug 22, 2017  |  comments ( 0 )  | 

How metro shoes riding its digital transformation journey?

IBM Solutions is helping the retailers in re-define both online and offline shopping experiences for customers

BY Shipra Srivastava  |  Aug 22, 2017  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

Emerging trends in internet retailing: Bringing new categories online

Apart from regular categories such as apparel, footwear and consumer electronics categories such as online medicine, grocery are few newly emerged segments which are fetching a lot of attention.

BY Shipra Srivastava  |  Aug 07, 2017  |  comments ( 0 )  | 

5 things to know about Alibaba’s 'New Retail' foray!

Alibaba led New Retail is an innovative concept that has the power to give an edge to offline retailers to win over online players.

BY Shipra Srivastava  |  Aug 03, 2017  |  comments ( 0 )  | 

Why Snapdeal and Flipkart deal fell apart?

Once valued at 5.5 billion dollors, Snapdeal is facing a tough time and possible merger with Flipkart could be a win-win situations for both e-retailers.

BY Shipra Srivastava  |  Aug 01, 2017  |  comments ( 0 )  | 

Unlocking the potential of video surveillance data for retailers!

Retailers today are faced by infinite opportunities with what they can do with video captured via CCTV. Using tools like predictive analytics, they can essentially turn each image into measurable and actionable insights.

BY Guest author  |  Jul 27, 2017  |  comments ( 0 )  | 

How Personalisation is helping the retail brands?

Personalisation has always been important in retail.

BY Guest author  |  Jul 24, 2017  |  comments ( 0 )  | 

How retailers can solidify their omni-channel strategies?

The Omnichannel strategy is an arrangement between the retailer and customer, where neither of them lose and is a win-win situation for both.

BY Guest author  |  Jul 20, 2017  |  comments ( 0 )  | 

How technology is helping retailers in churning better margins?

Technology is playing a pivotal role as far as customer experience is concerned. Now, retailers have to go extra mile to appease tech savvy consumers of these days.

BY Shipra Srivastava  |  Jul 18, 2017  |  comments ( 0 )  |