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Showing 1 - 15 Articles out of 1012

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

Gourmet Popcorn: A New Snacking Trend!

The concept of gourmet popcorn is still niche with limited geographic penetration. However, with changing time, it is emerging as popular snacking item and finding newer distribution channels.

BY Shipra Srivastava  |  Feb 05, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

Why conversational commerce will be the new voice of shopping

Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?

BY Shwetha Satyanarayan  |  Feb 02, 2018  |  comments ( 0 )  | 

Union Budget 2018: A Budget for Rural Poor, Farmer and Deserving class

The article comprises key reactions from Retail,FMCG and E-commerce segment.

BY Shipra Srivastava  |  Feb 01, 2018  |  comments ( 0 )  | 

How Hobbs launch strategy for a perfect outfit for quality?

While on the expansion trail, the company wanted to ensure that it didn’t lose its focus on doing things right on the shop floor.

BY Shipra Srivastava  |  Jan 25, 2018  |  comments ( 0 )  | 

Homegrown perfume brands get ready to take India by storm

With the Indian sensibility towards personal grooming growing, the home grown brands are bringing together authentic ingredients with an international knowhow.

BY Uttara J Malhotra  |  Jan 23, 2018  |  comments ( 0 )  | 

How to ensure right investment in retail?

Right investment is very crucial for the growth of retail business. The article sheds light on few important pointers which can help in generating healthy investment.

BY Shipra Srivastava  |  Jan 23, 2018  |  comments ( 0 )  | 

Online Players Going Offline Giving Push to a Hybrid Retail Model

Today it's not just about having an online presence. Big brands are making sure to follow a hybrid retail model wherein they will not only have an online presence, but will also be present offline through physical stores.

BY Tanya Krishna  |  Jan 23, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

Why Indian Biscuit Industry is Not Shining?

The Indian biscuit industry is not able to attract any investments despite the huge market size. There is a crunch of innovation and fear of steep price escalation in near future.

BY Shipra Srivastava  |  Jan 19, 2018  |  comments ( 0 )  | 

How Can Retailers Maximise the 'EoSS' Benefits?

India’s retail market is expected to grow at a CAGR of 10 per cent to US$ 1.6 trillion by 2026 from US$ 641 billion in 2016.

BY Nibedita Mohanta  |  Jan 05, 2018  |  comments ( 0 )  | 

Trends in Loyalty and Retail space to look forward to in the year 2018

While retailers are constantly involved in introducing new trends, industry leaders are also looking at customer engagement programs, which is the biggest influencer in the retail and e-commerce segment.

BY Guest author  |  Dec 28, 2017  |  comments ( 0 )  | 

Shopping Malls Decked Up for Christmas & New Year

This Christmas and New Year is surely going to be special for shopping malls as they prepare themselves to woo the consumers with their spectacular decor and spellbound experience.

BY Tanya Krishna  |  Dec 22, 2017  |  comments ( 0 )  |