apps Latest Articles, Market stories and Information

Surpassing competition: How Super Apps Can Deliver Great CX with Observability

Savvy Indian retailers are capitalizing on growing app fatigue to deliver an all-inclusive digital experience to consumers through super apps. The…

By - Guest author
Mar 28, 2024 / 6 MIN READ

How Consumers Redefined the App Experience and What Brands Should Do to Ensure Business Success

Ever since the COVID-19 pandemic happened, people have come to rely on digital services to cope with the most challenging period of their lives. Apps…

By - Guest author
Oct 16, 2021 / 9 MIN READ

Apps that will make your Festivities ?LIT'

Indian festivals are all about getting together and celebrating the spirit of togetherness with our loved ones, family, and friends. As we all are…

By - Puneet Kapani
Nov 05, 2020 / 10 MIN READ

App Marketing: The new definition of exponential RoI

Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime…

By - Guest author
Feb 07, 2017 / 5 MIN READ

Event & Sessions

Explore Upcoming Events And New Age Agendas

IReC 2024

29-30 Apr, Hotel Sheraton Grand, Bengaluru

Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.
D2C INDIA 2024

29-30 Apr, Hotel Sheraton Grand, Bengaluru

Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.
Franchise India 2024 Delhi

18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.
India EV Show

29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.
FROEXPO Chennai

29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.