Showing 1 - 15 Articles out of 338
It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
The retail industry is in the midst of technological transformation where the selling process is digitalised.
In India, 2015s ecommerce sales were approximately $16 billion with chances of market expanding up to seven times higher.
The touch & feel mode in many categories cannot be eliminated, especially before making a final decision. Therefore, retailers and brands are progressively inching towards innovation to react to the smallest buying cues left by a potential buyer.
Shopping is not an activity anymore. Itâ€™s an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.
Here are three megatrends that all businesses should be aware of, as well as some tips that will help them better engage with customers and grow their businesses globally.
Online shopping portals have extensively been using predictive capabilities to gauge consumer interest in products by building a targeted understanding of preferences.
Beacon is a very helpful technology, but Indian consumer is still in a transition phase in order to become tech savvy; hence, scenario is little complex right now.
Retail analytics can do wonders by providing critical business insights and helping businesses take measured decisions in marketing management and product-market expansion strategies.