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Visual Merchandising

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The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising

The offline retail stores need to enhance customer engagement using these patterns to deliver better experiences in store.

BY Guest author  |  Mar 13, 2018  |  comments ( 0 )  | 

How Social Media Sites Such as Pinterest, Facebook Help Retailers?

After e-commerce evolution is India, the social commerce is standing at threshold to become next big thing.

BY Shipra Srivastava  |  Jan 12, 2018  |  comments ( 0 )  | 

What are the Challenges in Apparel and Textile Sourcing?

Despite numerous challenges, the Indian government is taking various initiatives such as apparel parks in various Indian states to promote indigenous textile industry .

BY Shipra Srivastava  |  Jan 09, 2018  |  comments ( 0 )  | 

Trends in Loyalty and Retail space to look forward to in the year 2018

While retailers are constantly involved in introducing new trends, industry leaders are also looking at customer engagement programs, which is the biggest influencer in the retail and e-commerce segment.

BY Guest author  |  Dec 28, 2017  |  comments ( 0 )  | 

Shopping Malls Decked Up for Christmas & New Year

This Christmas and New Year is surely going to be special for shopping malls as they prepare themselves to woo the consumers with their spectacular decor and spellbound experience.

BY Tanya Krishna  |  Dec 22, 2017  |  comments ( 0 )  | 

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

Eyewear Market Eyeing Greater Share in India's Retail Market

Eyewear Industry in India is regaining its dominant position, all thanks to consumer preference and innovation in designs.

BY Tanya Krishna  |  Oct 29, 2017  |  comments ( 0 )  | 

How Crocs regained its footprint in India?

Crocs, a leading footwear retailer is one such example which had build the rich network of offline stores in India via franchise model and eventually fall down to zero due to fatuous strategy.

BY Shipra Srivastava  |  Aug 28, 2017  |  comments ( 0 )  | 

How technology is helping retailers in churning better margins?

Technology is playing a pivotal role as far as customer experience is concerned. Now, retailers have to go extra mile to appease tech savvy consumers of these days.

BY Shipra Srivastava  |  Jul 18, 2017  |  comments ( 0 )  | 

How Ritu Kumar is powering its merchandising decisions?

The luxury brand will leverage Manthan’s predictive and prescriptive analytics to optimize key assortment, inventory and in-season allocation decisions across channels

BY Shipra Srivastava  |  Jun 29, 2017  |  comments ( 0 )  | 

Womens apparel market to overtake mens wear by 2025: Avendus

Womens apparel, which accounted for Rs 1 lakh crore of the Rs 2.6 lakh crore apparel market in 2015, is growing at 11 per cent CAGR, while the branded segment is clocking a 20 per cent growth, the report said.

BY PTI  |  Jun 27, 2017  |  comments ( 0 )  | 

Artificial Intelligence – The need of the hour for retailers

In addition to improving backend processes, retailers across the globe, including a few in India, have also started to use artificial intelligence to transform the way in which users look for products.

BY Guest author  |  Jun 08, 2017  |  comments ( 0 )  | 

Bata launches new concept store!

This store is unique not only with its clutter free aesthetics, but also through its visual impact as it is an all-white European inspired décor, with minimalistic furniture philosophy to deliver a premium ambience.

BY Indian Retailer Bureau  |  May 25, 2017  |  comments ( 0 )  | 

How offline is complementing online sales?

Over 95% of online sales last year was registered by retailers with brick & mortar stores.

BY Guest author  |  May 25, 2017  |  comments ( 0 )  | 

How artificial intelligence scaling up e-retail?

E-commerce websites embrace artificial intelligence for enhanced product discovery.

BY Guest author  |  Apr 27, 2017  |  comments ( 0 )  |