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Showing 1 - 15 Articles out of 1708

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

How to Ensure FoolProof Omni-Channel Transformation?

Sneak Peek on a technical approach by Omni-channel providers to seek easy payments and file tax compliance

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Here's why you should load up your mobile wallet!

Today, when every industry has adapted to the use of digitization, how can digital wallet payment entities lag behind. What makes digital wallet the next big thing? Let's find out.

BY Shwetha Satyanarayan  |  Feb 09, 2018  |  comments ( 0 )  | 

Gourmet Popcorn: A New Snacking Trend!

The concept of gourmet popcorn is still niche with limited geographic penetration. However, with changing time, it is emerging as popular snacking item and finding newer distribution channels.

BY Shipra Srivastava  |  Feb 05, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

Top 5 logistics challenges faced by e-retailers!

With ecommerce companies moving towards an omnichannel approach that integrates both offline and online infrastructural challenges pose a serious roadblock

BY Guest author  |  Feb 03, 2018  |  comments ( 0 )  | 

How Retailers Are Winning With Event Based Sales?

Apart from end of season sale (EOSS) event based sales are yet another occasions that have start turning profitable to retailers as well as shoppers.

BY Shipra Srivastava  |  Jan 29, 2018  |  comments ( 0 )  | 

This is how retail industry is influenced by Analytics

No matter what the information a retailer or a consumer is looking for, it is easily available online. This is the power of digital platforms. Let's know more about this.

BY Shwetha Satyanarayan  |  Jan 27, 2018  |  comments ( 0 )  | 

Making the retail experience seamless through omni-channel retailing

Trends have ever been changing in the retail industry to enhance the overall experience. Going omni-channel is surely a trend which will be followed by all. Let's read more.

BY Shwetha Satyanarayan  |  Jan 23, 2018  |  comments ( 0 )  | 

Major trends that ruled the Indian Online Commerce in 2017!

Year 2017 has been great for the consumer internet industry.

BY Shipra Srivastava  |  Jan 18, 2018  |  comments ( 0 )  | 

These 5 potential threats may affect the FMCG sector

Acquiring any kind of loss can be devastating for any company, business or sector. Such losses are exposes through many reasons and threats are one of them. Let's find out what can threaten the FMCG sector.

BY Shwetha Satyanarayan  |  Jan 16, 2018  |  comments ( 0 )  | 

Online vis-a-vis Offline retail format

The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.

BY Guest author  |  Jan 15, 2018  |  comments ( 0 )  | 

Future of direct selling: It is no more Door-to-Door, it’s now Mobile-to-Mobile

Use of technology has surely transformed the way business is done in today's retail industry. From Supply chain management to direct selling, everything can be done by the use of technology. Let's know more.

BY Guest author  |  Jan 11, 2018  |  comments ( 0 )  | 

“Why Omni channel Retailing and Digital Payments are the Here to Stay”

Having multiple payment systems in an omnichannel ecosystem will translate into operational issues in managing disparate systems and a high cost of payment processing as each provider charges differently.

BY Guest author  |  Jan 11, 2018  |  comments ( 0 )  | 

6 possible trends that can be witnessed in retail sector in 2018

Indian retail market has surely gone through a transformation in the last one year. Let's have a look at some trends that may enhance the retail sector this year.

BY Shwetha Satyanarayan  |  Jan 10, 2018  |  comments ( 0 )  |